Customer-Facing Funnel Registry
Every public-facing page in the Mastery Lab sales funnel — what it does, why it exists, and the 2nd-order effect it creates in the prospect's mind. Use this to test the journey and plan what to build next.
Goal: Give real value for free. Let them taste what's possible. Create the gap between "I know WHERE to fish" and "I don't know WHAT to say when I get there." The more work they do here, the more committed they become — and the harder it is to walk away from what they've built.
3-input agentic playbook: niche, ICP, and voice inputs feed a 2-path AI flow (text + voice). Delivers an 8-card personalized AI report. Email gate triggers after report delivery.
ideas.asapai.net/ai-client-playbook
Post-playbook nurture sequence. Abundant — shows HOW to do it themselves, but withholds exact prompts and methods. Creates the "chef in the kitchen" gap.
ideas.asapai.net/mastery-lab-5day-email-nurture
Goal: Disqualify, not qualify. We want people to feel selected, not sold to. The assessment filters out content ingestors, hand-holders, and people who won't do the work. The ones who pass feel validated — "I made the cut." That's a completely different buying psychology than "I was sold to."
9-question gate scoring expertise, AI fluency, revenue ambition ($10K+), tech independence, action pattern, network access, and execution mindset. 27 max score, 18 threshold. Qualified → sales page. Not qualified → 5-day course.
ideas.asapai.net/mastery-lab-assessment
Goal: Convert "I passed" energy into "I need this." The sales page doesn't sell features — it names the pain they've been unable to articulate. The 2nd-order play: every pain point is a compounding problem. The longer they wait, the worse it gets. We're not creating urgency — we're revealing urgency that already exists.
Main sales page. "The math doesn't scale" hero. Pain-first copy with 2nd-order effects. 3 archetypes (Creator/Scaler/Modernizer). 4-tier pricing: Founders $500, Beta $5K $1,500, Sprint $5K waitlist, DFY $15K+. Mutual fit guarantee.
ideas.asapai.net/mastery-lab-sales-offer
Shorter landing variant from earlier version. Needs updating to match current 90-day framing, creator focus, and new pricing structure.
ideas.asapai.net/mastery-monetization-lab-beta
Complete program description. Detailed breakdown of what's included, week-by-week structure, tool list. For prospects who need to see the full scope before committing.
ideas.asapai.net/mastery-monetization-lab-complete
Goal: Remove the last objection — "will this actually work for MY situation?" A live session lets them experience the system in real-time, ask questions, and see other people like them succeeding. Social proof is manufactured live, not curated. The conversion happens because they see themselves in the room.
Group session concept — live demo/workshop that showcases the system. Needs public-facing version with next session date, Calendly link, and assessment gate for registration.
ideas.asapai.net/live-intelligence-session-concept
How pages route to each other — and the psychological shift at each transition.
| From | To | Trigger | Psychological Shift | |
|---|---|---|---|---|
| Playbook | → | 5-Day Email Course | E4-E5 tease CTA at bottom | "I did the work, now I want the rest" |
| Playbook | → | Assessment | "Ready to go deeper?" CTA | "I'm capable, let me prove it" |
| 5-Day Course | → | Assessment | Day 5 email CTA | "I've seen enough to know I want help" |
| Assessment (pass) | → | Sales Page | Score ≥ 18 → auto-redirect | "I made the cut — what's the offer?" |
| Assessment (fail) | → | 5-Day Course | Score < 18 → nurture path | "Not ready yet, but I want to be" |
| Sales Page | → | Assessment | "See If You Qualify" CTAs | "I want in — let me apply" |
| Sales Page | → | Playbook / Course | "Not ready?" soft CTA | "Not yet, but don't lose me" |
| Sales Page | → | Live Session | Conversion CTA (future) | "Show me it works live" |