You have the expertise. You understand AI. But you're missing the monetization strategy. Start with your free AI Client Playbook—enter 3 inputs, get a personalized Market Intelligence Report, and see exactly where your revenue is leaking. Then join the Lab to close those gaps.
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Accepting 5 of 5 BETA Builders
$500–$800Regular Price: $1,500–$3,000 (After You Validate It)
Help us prove this framework works. Your feedback shapes the program. Your results become the proof. BETA pricing because you're building this with us, not just consuming it.
You're building things, but not monetizing strategically
The missing piece? Monetization strategy.
Most experts have 2 of 3: Business knowledge OR AI tools OR monetization frameworks. But you need all three working together to actually generate revenue at scale.
The Monetization Lab teaches you to combine business model design + AI infrastructure + monetization strategy into revenue-generating assets.
HOW THE FUNNEL WORKS
1
Free AI Client PlaybookEnter 3 inputs → get your personalized Market Intelligence Report. Instantly see your biggest revenue gap.
2
5-Day Sprint Email SequenceDaily frameworks delivered to your inbox. Build your monetization foundation in 5 days.
Mastery Monetization Lab — BETA ($500–$800)4-month intensive. Business + AI + Monetization together. 5 builder spots only.
Business + AI + Monetization = Revenue Assets
After the Monetization Lab, you'll have mastered all three:
BUSINESS: Model Design & Strategy
Offer architecture that compounds (not just one-off sales)
Value ladder design (free → core → premium)
Pricing strategy backed by data (not guessing)
Monetization systems that work while you sleep
AI: Infrastructure & Automation
AI as leverage (not just productivity hack)
MasteryOS foundations for scaling
Automation frameworks for delivery
Expert systems that think like you
MONETIZATION: Revenue Generation
Validated offers with real market signal
Sales systems that convert without 1:1 calls
Revenue decoupled from your time
Path to $10K, $30K, $50K/month mapped
Not courses about AI. Not business theory. Actual implementation of all three simultaneously.
Built By Three Operators Who've Done This
30+Years Experience
15+Systems Deployed
3Proven Operators
Jason MacDonald
Productization & Venture Building
30+ years building and scaling businesses. MasteryMade founder running AI-powered joint ventures with 50/50 revenue share model.
Derek Kaschak
Sales, GTM & Expert Systems
Athio AI co-founder. Specializes in go-to-market strategy and expert cloning. Deployed productization frameworks for 10+ clients.
Will Preble
AI Infrastructure & Automation
MasteryMade co-founder. Covenant Labs CEO. Former ML engineer at Fortune 500 company. Building encrypted, open-source AI infrastructure.
Not students teaching theory. Operators who've built and scaled real businesses.
We're combining Jason's 30 years of productization frameworks, Derek's go-to-market execution and sales systems, and Will's AI infrastructure expertise into one system you can execute in 90 days.
What You Get: 4-Month Intensive
Program runs March – June 2026
Live group coaching: 16 sessions (2 hours each, weekly)
MONTH 1: Business Model Design
Offer architecture and value ladder design
ICP clarity and market validation
Pricing strategy and monetization frameworks
Revenue model selection (not guesswork)
MONTH 2: AI Infrastructure Setup
MasteryOS foundations and tool selection
Automation framework design
Expert system architecture planning
AI-powered delivery systems
MONTH 3: Monetization Execution
Sales systems and validation pages
Outreach frameworks and signal validation
First revenue generation (real sales, real money)
Conversion optimization and iteration
MONTH 4: Scale & Integration
All three pieces working together (Business + AI + Monetization)
Path to $10K, $30K, $50K/month mapped
Expert OS planning and partnership opportunities
Handoff preparation (build to scale or sell)
Session Format: Team-taught by Jason, Derek, and Will. Rotating based on topic expertise. All sessions recorded with lifetime access.
How BETA Pricing Works
Choose your commitment level. Higher stake = more skin in the game = higher completion rates.
Tier 1
$500
$400 tuition (refundable)
$100 stake (non-refundable if incomplete)
Tier 2 — Most Popular
$600
$500 tuition (refundable)
$100 stake (non-refundable if incomplete)
Tier 3
$800
$600 tuition (refundable)
$200 stake (non-refundable if incomplete)
Why the Accountability Stake?
Tuition: Fully refundable anytime, no questions asked. If you're not happy, we don't deserve your money.
Stake: You forfeit it if you miss 3+ sessions, don't submit assignments, or don't execute your offer build by Week 8.
Complete everything? Your stake becomes $200 credit toward Expert OS ($15K program).
This isn't a penalty—it's a commitment device. Keeps everyone (including us) accountable. Show up and do the work, worst case you get your tuition back. Complete everything, you get paid for executing.
Who This Is For
Established coaches/consultants doing $50K-$500K/year
You have expertise worth productizing (people already pay you for it)
You can commit 4-6 hours/week to implement
You want to build, not just consume another course
You're comfortable with BETA (first cohort, we iterate together)
Who This Is NOT For
No expertise yet? Build 1:1 clients first, then come back
Can't commit the time? Wait until you can. This requires execution.
Want "passive income" without work? Not real. Don't waste your money.
Need a polished course platform? This is BETA. We're building it live.
Just want to "learn" without building? Buy a course. This is implementation.
What Does BETA Mean?
You're cohort #1. The trinity framework (Business + AI + Monetization) is proven across our portfolios, but this is the first time we're teaching all three together in this format.
What You Get:
The raw methodology (battle-tested across 30+ years and 15+ deployments)
Live troubleshooting (we adapt in real-time based on your needs)
Your input shapes the final curriculum
BETA Builder pricing ($500-800 vs $1,500-3,000 later)
First access to MasteryOS tools as we build them
What You Won't Get:
A polished course platform (we use Zoom + Slack)
All the AI tools Day 1 (we're building them during your cohort)
A guarantee it's perfect (we're iterating with you)
A passive learning experience (you're co-creating, not consuming)
Trade-off: $500-800 now because you're the proof. Your results validate the system for cohort #2 at $1,500-3,000.
We're only taking 5 people. Applications close when we hit 5 acceptances.
What's the accountability stake?+
$100-200 (depends on tier) that you forfeit if you miss 3+ sessions, don't submit assignments, or don't execute your offer build by Week 8.
Complete everything? It becomes $200 credit toward Expert OS.
This isn't a penalty—it's a commitment device. Keeps everyone (including us) accountable.
Can I really get my money back?+
Yes. Tuition is fully refundable, anytime, no questions asked.
Just email coaching@masterymade.com and we'll process it same day.
The only non-refundable part is your accountability stake, and you only lose that if you don't do the work.
Show up + submit assignments = worst case you get tuition back. Complete everything = you get $200 credit toward Expert OS.
What if I can't make a live session?+
Every session is recorded. Watch later, catch up on your schedule. You also have the private Slack community for async support.
Missing 1-2 sessions doesn't affect your stake. You only forfeit it if you miss 3+ without notice or don't submit monthly assignments.
Who's teaching this?+
All three of us—Jason, Derek, and Will.
We're not assigning "instructors" to topics. We're all in every session. Whoever's most qualified for that specific topic leads, but you get all three perspectives throughout.
Jason brings 30 years of productization patterns. Derek brings go-to-market and sales execution. Will brings AI automation infrastructure.
You're not learning ONE way. You're learning how three different operators solved the same problem.
Do I need technical skills?+
No. We handle the AI/tech implementation together. You need expertise and willingness to learn. Not coding skills.
Will handles the technical infrastructure. You focus on executing the frameworks and validating your offer.
What happens after 4 months?+
Option 1: Graduate
Keep what you built. All recordings, templates, community access are yours.
Option 2: Alumni Membership ($300/month)
Ongoing coaching calls, new tool releases, community access, framework updates.
Option 3: Expert OS Build ($15K)
Full AI implementation. Done-with-you build. Complete system handoff. Turn your offer into AI that thinks like you.
Option 4: Partnership (Invite-only)
Top performers may be offered MasteryMade JV partnerships (50/50 revenue share on your monetized business).
Ready to Apply?
5 BETA Builder spots only.
$500-800 to help us prove the trinity framework.
(Regular price: $1,500-3,000 after you validate it)
If you're an expert who understands AI but hasn't monetized strategically, start with the free AI Client Playbook — get your Market Intelligence Report in minutes, then work through the 5-Day Sprint before applying.
Enter 3 inputs about your expertise and ideal client. Our AI generates a personalized Market Intelligence Report showing exactly where your revenue is leaking and how to fix it.