Day 4 built the infrastructure. Day 5 makes it human. Record ONE master Loom video using Frankie's 5-minute formula, then draft 15 personalized messages for your Day 3 hand-raisers. Phase 2 ends today.
Your Loom video walks through the pages you built on Day 4. If those pages have bugs, broken links, or missing content, fix them before recording. A video showing broken pages is worse than no video. Budget 30 minutes for fixes if needed.
Day 4 built the infrastructure. Day 5 makes it human. A Loom video is the bridge between "I built some pages" and "someone actually wants to buy." The video isn't a pitch — it's showing someone what you made FOR THEM. That's why Frankie's formula works: you demo the outcome, not the features.
Nobody cares about your tech stack. They care about whether this solves their problem in 5 minutes or less.
The personalized messages are where the real conversion happens. Generic "check out my thing" DMs get ignored. But "Hey Sarah, you commented on my post about AI overwhelm — I built a 3-minute tool that helps you find your monetization wedge" — that lands. Because it's specific, it's relevant, and it shows you listened.
Generates a bullet-point script following Frankie's 5-minute Loom formula. Output is a read-from teleprompter — bullets, not paragraphs.
You are a sales video scriptwriter. Generate a bullet-point Loom video script using Frankie's 5-minute formula.
ABOUT ME:
[Paste your bio/LinkedIn summary here]
MY OFFER:
- Expertise area: [your domain]
- Core offer page URL: [paste URL]
- Workshop registration URL: [paste URL]
- Demo playbook URL: [paste URL]
- Pricing: [free workshop / $X accelerator / $Y done-with-you]
TARGET VIEWER:
- ICP pain: [their main frustration from Day 2 research]
- Why they'd care: [what outcome they want]
Generate a 5-section bullet script:
SECTION 1 — HOOK (10 seconds)
- One opening line that names their pain
- Personal, not corporate. Like texting a friend.
SECTION 2 — DEMO THE OUTCOME (2 minutes)
- 4-5 bullets for screen-sharing the offer page
- 3-4 bullets for clicking through the demo playbook
- Focus on OUTCOMES they see, not features I built
SECTION 3 — PRICE IN CONTEXT (1 minute)
- How to frame the free workshop as the easy first step
- One line connecting price to their current pain cost
- Make paid tier feel like a natural upgrade, not a pitch
SECTION 4 — HOW TO BUY (1 minute)
- Bullets for screen-sharing the registration page
- Show exactly where to click
- Remove all friction words ("just", "simply", "all you have to do")
SECTION 5 — QUESTIONS PATH (30 seconds)
- Low-pressure close: reply, book a call, or just watch
- One line that gives them permission to say no
RULES:
- Total read-aloud time: under 5 minutes
- Bullets only, never paragraphs
- Sound like a human, not a marketer
- Reference my actual expertise from the bio
- No jargon the ICP wouldn't use
Takes a hand-raiser's context and generates a personalized intro message with your Loom link embedded naturally. Run once per person.
You are a personalized outreach writer. Generate a short DM/message for one specific person who engaged with my content.
ABOUT ME:
[Paste your bio/LinkedIn summary here]
MY LOOM VIDEO URL: [paste Loom link]
RECIPIENT:
- Name: [their name]
- Their comment/reaction: [what they said or did on your Day 3 content]
- Their LinkedIn headline: [paste if available]
- Their apparent pain: [what you infer from their engagement]
Generate a personalized message that:
1. Opens by referencing something SPECIFIC they said or did (not "I saw you liked my post")
2. Connects their specific pain to what you built
3. Introduces the Loom video naturally ("I actually built something around this — recorded a quick walkthrough")
4. Ends with a low-pressure ask (watch the video, reply with thoughts, or ignore)
RULES:
- 3-4 sentences maximum. Shorter is better.
- Must feel like it was written by a human for this ONE person
- No "I help [X] achieve [Y]" positioning statements
- No exclamation marks
- Loom link appears mid-message, not pasted at the bottom
- If you can't personalize meaningfully, say so — don't fake it
Generates micro-Loom scripts (30-60 seconds each) for common objections. Record these as short follow-up videos when hand-raisers push back.
You are a sales objection handler. Generate 5 micro-Loom scripts (30-60 seconds each) for the most common objections to my offer. ABOUT ME: [Paste your bio/LinkedIn summary here] MY OFFER: - What I'm selling: [one-line offer description] - Free entry point: [workshop / demo / call] - Price range: [$ amount for paid tier] Generate scripts for these 5 objections: 1. "I'm too busy right now" 2. "I can't afford it" 3. "I'm not technical enough" 4. "I already use AI tools" 5. "What makes this different from [competitor/course]?" For each objection, generate: - ACKNOWLEDGE (5 sec): Validate the objection without arguing - REFRAME (15 sec): Show how the objection is actually the reason to act - REDIRECT (10 sec): Point to the free workshop as the zero-risk next step RULES: - Each script under 60 seconds when read aloud - Never dismiss the objection — always validate first - Redirect to the FREE option, not the paid tier - Sound empathetic, not defensive - Use "I felt the same way" framing where authentic - No hard closes — soft redirect only
Each tool has its own quality check directly below it. Complete each gate before moving to the next tool. If a gate fails, fix it before stacking more work on top.
At the end of Day 5, you have a complete sales toolkit:
Phase 3 (Days 6-7) is where you send, respond, and learn.
SOLUTION: Don't be on camera. Screen-share only with voiceover. Frankie's formula works without face. Many top Loom sellers never show their face — the demo IS the content.
SOLUTION: 3 is enough. Quality over quantity. Write perfect messages for all 3. Then expand to Day 4 engagers, LinkedIn commenters, or Reddit responders. The number 15 is a target, not a requirement.
SOLUTION: Reframe: you're sharing something you built, not selling. "I made this thing, thought you'd find it useful" is sharing, not selling. If you wouldn't send it to a friend, rewrite it until you would.
SOLUTION: Fix them first. Budget 30 minutes. Don't record a video showing broken pages — it undermines trust instantly. A working ugly page beats a broken pretty page.
SOLUTION: That's a signal to go back and engage more deeply before sending. Spend 20 minutes reading each person's profile and recent posts. If you still can't personalize, send a genuine question instead of a pitch: "Hey, your comment about [X] resonated — curious what you've tried so far?"
Build Your Validation Assets — the pages you demo in today's video
Your engagement list — the people you're messaging today
Days 4-5 internal execution grid — Derek/Will/Jason task assignments
Days 1-3 retro with 6 corrections — context for the whole sprint
Tonight: Re-read all 15 messages with fresh eyes. Do they feel personal? Would YOU respond to them?
Tomorrow (Day 6): Phase 3 begins — Convert & Close. Send the first batch of 5 messages. Track responses. Start real conversations.
Key signal: If writing personalized messages felt impossible because you don't know enough about the hand-raisers, that's a signal to engage more deeply before sending.
Phase 2 summary: You now have a complete sales toolkit — 3 live pages, 1 video, 15 messages, objection handlers. Phase 3 is where you find out if it works.