The day between launch and close. This is where conversions happen or die. Follow up every prospect who showed interest but hasn't committed. Record personalized micro-Loom videos addressing their specific objections. Move fence-sitters to a decision.
Across the entire sprint, no prospect should receive more than 3 follow-up touches from you. If they haven't responded after 3 contacts, they're not interested — and that's okay. Respect the silence. One more message won't change their mind, but it will damage your reputation.
Day 13 is the difference between a $4,500 sprint and a $0 sprint. Most people launch on Day 12, get 2-3 "interested" replies, and then... wait. They assume the interested person will come back on their own. They won't.
The interested person has 47 other things demanding their attention. Your job on Day 13 is to make it EASY for them to say yes. Not pushy — easy.
A personalized micro-Loom that says "Hey Sarah, I know you mentioned budget was tight — here's how the ROI works for someone in your role" takes 60 seconds to record and might be worth $1,500. Record 5 of these today.
Generates personalized 60-second Loom scripts for specific prospects and their specific objections. Each script follows the Validate-Reframe-Bridge-Easy Next Step framework. Record one per fence-sitter and send immediately.
You are a sales objection specialist who believes in honest, empathetic persuasion — not pressure tactics. Generate personalized 60-second Loom video scripts for my fence-sitting prospects. MY OFFER: - Name: [Your offer name] - Price: Founder rate $[X] - Key deliverables: [List 3-4 specific things they get] - Duration: [How long] MY SOCIAL PROOF: - Testimonial 1: "[quote]" — [Name, Role] - Testimonial 2: "[quote]" — [Name, Role] - Workshop result: [specific outcome] - Audit result: [specific outcome] --- Generate a 60-second Loom script for EACH of these prospects and their specific objections. Each script follows a 4-part framework: PROSPECT 1: Name: [Prospect name] Role: [Their title/company] Their objection: [Paste their exact words or paraphrase] What they've seen: [Workshop? Audit? Launch post? Loom?] PROSPECT 2: Name: [Prospect name] Role: [Their title/company] Their objection: [Paste their exact words or paraphrase] What they've seen: [Workshop? Audit? Launch post? Loom?] [Add up to 5 prospects] --- FOR EACH PROSPECT, generate a script with these 4 parts: PART 1 — VALIDATE (10 seconds): "Hey [Name], totally hear you on [their exact objection restated in their words]. That's a real concern." - Use THEIR words, not your reframe - Show you actually listened to what they said - No "but" after the validation — let it breathe - Tone: genuine understanding, not performative empathy PART 2 — REFRAME (20 seconds): - Show how the objection is actually the REASON to act, not a reason to wait - Use a specific example or analogy that relates to their role - Reference someone similar who had the same concern: "[Testimonial person] said the exact same thing before their audit. Here's what happened..." - Make the reframe feel like an insight, not a sales tactic - Never dismiss their concern — redirect it PART 3 — BRIDGE (20 seconds): - Connect directly to specific value THEY would get based on their role and situation - Make it tangible: "In your case, this would mean [specific outcome based on what you know about them]" - Reference their specific situation — company size, industry, pain point - Use numbers if possible: "Most [their role] see [X] within [timeframe]" - This section should feel like you designed the offer specifically for them PART 4 — EASY NEXT STEP (10 seconds): - "No commitment needed — [easy action]" - Offer a low-friction next step: quick call, reply to this Loom, click booking link - Give permission to say no: "Either way, I appreciate you being honest about it" - End warm, not salesy --- ALSO generate scripts for these 5 COMMON OBJECTIONS (use these as templates when the prospect's concern matches): OBJECTION A — "The timing isn't right": - Validate: Timing is always tough. There's never a perfect moment. - Reframe: The pain of waiting. What does another month of [their problem] cost them? The "right time" usually means "after it costs me more." - Bridge: [Offer name] is designed for busy people — [specific time commitment]. It's not adding to your plate, it's replacing a problem on your plate. - Easy out: "If 3 months from now is genuinely better, I respect that. But if you're just busy — that's what this solves." OBJECTION B — "I can't justify the cost": - Validate: Budget decisions are real. You shouldn't spend money that doesn't come back. - Reframe: Cost of NOT solving the problem. What does [their problem] cost per month in lost revenue, wasted time, or missed opportunities? Frame founder pricing as a fraction of that cost. - Bridge: "At $[founder price], you'd need to [generate X / save Y / close Z] to break even. Most people hit that in [timeframe]. [Testimonial person] did it in [timeframe]." - Easy out: "If the math doesn't work for your situation, I totally get it. Happy to share the free resources either way." OBJECTION C — "I need to think about it": - Validate: "Totally fair — it's a real decision and you should be sure." - Reframe: Don't argue with "thinking." Instead, ask what specific information would help them decide. "What would make this a clear yes or a clear no for you?" - Bridge: Offer to answer that specific question right now. Reduce the "thinking" from vague to concrete. - Easy out: "Take the time you need. Founder pricing is available through [date] — just wanted to make sure you had all the info." OBJECTION D — "I'm already working with someone": - Validate: "That's great — having support is important." - Reframe: Position as complementary, not competitive. "This isn't replacing what [competitor/consultant] does — it's [specific complementary value]." - Bridge: Reference a specific gap their current solution might have that yours fills. - Easy out: "If you're covered, no need to double up. But if [specific gap] is something you're still dealing with, this addresses that specifically." OBJECTION E — "I'm not sure it applies to my situation": - Validate: "Fair question — you shouldn't invest in something that doesn't fit." - Reframe: Reference their specific audit or workshop moment. "When you mentioned [specific thing they said], that's exactly what [offer] is designed for." - Bridge: Connect their stated problem to a specific deliverable in your offer. - Easy out: "If after looking at it more closely it's not a fit, no hard feelings. But based on what you shared, I think it's spot-on." --- RULES FOR ALL SCRIPTS: - Under 60 seconds EACH when read aloud at natural pace - Never argue with the objection — validate first, always - Include at least one social proof reference per script - End every script with a low-pressure out - Sound like a human having a conversation, not a closer running a script - Use their name at least twice in each script - Record each one individually — never batch-produce generic versions - If you don't have their specific objection, use the closest common objection template above
Builds a 3-touch follow-up sequence for prospects who showed interest but haven't committed. Covers same-day follow-up, Day 14 morning touch, and Day 14 final message. Each touch adds new value — never just "checking in."
You are a conversion strategist who believes follow-up should add value, not add pressure. Build a 3-touch follow-up sequence for prospects who showed interest during my launch but haven't committed. MY OFFER: - Name: [Your offer name] - Price: Founder rate $[X] (expires [real date]) - Key deliverables: [List 3-4 specific things] - Duration: [How long] - Booking/registration URL: [paste URL] MY SOCIAL PROOF: - Best testimonial: "[quote]" — [Name, Role] - Workshop stat: [X attendees, Y% satisfaction] - Audit result: [specific outcome] DAYS REMAINING IN SPRINT: 2 (today + tomorrow) --- Generate follow-up sequences for EACH of these prospect types: PROSPECT TYPE A — WARM (engaged with launch post but didn't DM): Engagement history: [Liked post? Commented? Viewed Loom? Opened email?] PROSPECT TYPE B — HOT (replied with interest but didn't commit): Engagement history: [What did they say? What question did they ask?] PROSPECT TYPE C — COOLING (engaged earlier in sprint but went quiet after launch): Engagement history: [When did they last engage? What was the topic?] --- FOR EACH PROSPECT TYPE, generate 3 follow-up touches: TOUCH 1 — SAME DAY (Day 13, if they haven't responded to launch): Format: DM or email (specify which is better for each type) Content requirements: - Brief — under 2 sentences - Reference their SPECIFIC engagement (not "I noticed you...") - For Type A: "Hey, saw you [specific action] — any questions I can answer about [specific aspect]?" - For Type B: "Wanted to circle back on [their specific question/interest] — [answer or new info]" - For Type C: "[Reference their earlier engagement] — thought you might want to know [new development since then]" - ONE question, not a pitch - No "just following up" or "touching base" — each message must have a reason TOUCH 2 — NEXT DAY MORNING (Day 14, 9-10am): Format: Micro-Loom (preferred) or DM with social proof Content requirements: - Share a specific result or testimonial they haven't seen yet - Keep it relevant to THEIR situation (not generic proof) - For Type A: Share the most relevant case study for their industry/role - For Type B: Address the gap between their interest and their commitment - For Type C: Re-engage with something new — "Since we last talked, [new result/testimonial]" - Include deadline mention naturally: "Founder pricing closes tonight" - Under 3 sentences for DM, or 30-second video - Must add NEW information they haven't received before TOUCH 3 — FINAL (Day 14 afternoon — THIS IS THE LAST CONTACT): Format: DM only Content requirements: - Honest, direct, no pressure - "Hey [Name], just wanted to let you know founder pricing closes tonight." - Acknowledge the decision: "Totally fine either way — I just didn't want you to miss it if you were still thinking about it." - This MUST be the last message. If they don't respond, you're done. Forever on this offer. - Under 2 sentences - No guilt, no "you'll regret this," no fake urgency - Give them genuine permission to walk away --- ALSO generate responses for these MID-SEQUENCE scenarios: SCENARIO 1 — They reply "maybe next month": - "Totally makes sense. I'll check back in [specific month]. For now, founder pricing won't be available then — but I'll have something that works for your timeline. No rush." - Remove them from the sequence. Do NOT send Touch 2 or 3. SCENARIO 2 — They ghost mid-conversation: - Send ONE final message: "No worries if the timing changed — just wanted to close the loop. If you want to revisit later, you know where to find me." - Do NOT send multiple "are you still there?" messages. SCENARIO 3 — They want a payment plan: - "Absolutely — let me work something out. Would [X/month for Y months] work? Same total, just spread out." - If you can't offer a payment plan: "I hear you. Let me think about what I can do and get back to you by end of day." SCENARIO 4 — They say "no": - "Totally respect that. Appreciate you being direct. If anything changes down the road, door's always open." - Remove them from ALL sequences immediately. Do not follow up again. --- RULES FOR THE ENTIRE SEQUENCE: - Never send more than 3 follow-ups total across the entire sprint (Days 1-14) - Each touch must add NEW value or information — not just "checking in" - If they say no at ANY point, stop immediately — no exceptions - The sequence must feel like a person remembering, not an automation firing - Every message must be personalizable — leave brackets for specific details - Touch 3 is genuinely the LAST message. Mean it. If they don't respond, it's over. - No countdown timers, no "LAST CHANCE" subject lines, no false urgency - Reply-to must go to a real person who will actually respond
Each tool has its own quality check directly below it. Complete each gate before moving to the next tool. If a gate fails, fix it before stacking more work on top.
SOLUTION: Respect it. "Totally makes sense. I'll check back in [specific month]." Set a calendar reminder for that month and remove them from the current sequence. Don't try to convince them that "now" is better than "later." If they said later, they meant later.
SOLUTION: Send one final message: "No worries if the timing changed — just wanted to close the loop. If you want to revisit later, you know where to find me." That's it. Don't send 3 more "are you still there?" messages. Ghosting IS their answer. Accept it gracefully.
SOLUTION: Say yes if you can. Split the founder price into 2-3 monthly payments. The total stays the same — you're just making it easier to say yes. If you genuinely can't offer terms: "Let me think about what I can do and get back to you today." Then find a way. A payment plan is better than a lost sale.
SOLUTION: Focus on the committed people — onboarding, expectations, scheduling. For cold prospects, send one graceful close: "Totally fine if the timing isn't right. The free content is still there for you." Don't try to resurrect dead conversations on Day 13. Spend the extra time preparing an excellent Day 14 close.
SOLUTION: "I appreciate you asking. Founder pricing is already [X]% below what this will cost after the first cohort — it's the lowest it'll ever be. I can't go lower, but I can offer [payment plan / extended timeline / bonus resource]." Never negotiate below your floor. If the value isn't clear at founder pricing, the issue isn't price — it's positioning.
Tonight: Review your prospect board one final time. For each person: are they committed, deciding tomorrow, or out? There should be no ambiguity left. If someone is "maybe," they need one more touch tomorrow — and that's it.
Tomorrow (Day 14): Sprint Wrap + Final Close. Send Email 3 (final urgency), make last follow-up touches, close remaining deals, and compile the full 14-day sprint results. This is the last day.
Key signal: If you moved 3+ fence-sitters to "ready to commit" today, your micro-Looms worked. If nobody moved, the objection might be deeper than what you addressed — consider a different angle for Day 14 or accept the outcome gracefully.
Remember: You can't want their success more than they do. You've made your offer, provided proof, addressed objections, and made it easy. If they choose not to buy, that's their right. Tomorrow you close with dignity, not desperation.