Prepared for Rick Meekins

We Studied Your IP.
Here's What We Found.

We analyzed your website, speaking topics, podcast, and public content. Below are five of the frameworks we identified — and two previews showing what happens when your methodology is transformed into self-serve, AI-assisted playbooks your audience can run without your calendar.

5 Frameworks Shown Here
2 Deep Transformations
400+ Articles to Extract From

Movement 1 — What We Extracted

Your Intellectual Property, Mapped

From your public content alone, we identified these five frameworks — each with enough structure to generate a library of standalone playbooks. Thirty years of consulting produces far more than what's visible on a website. This is a starting sample.

Framework
SMCX
Sales – Marketing – Customer Experience
Creates a unified customer journey from initial engagement through post-sale feedback — shortening sales cycles, increasing loyalty, amplifying referrals. Fixes the revenue leak between siloed teams.
12–15 playbooks extractable · Interactive playbook available →
Mindset Framework
RPOW
Relentless Pursuit of Winning
Resilience and strategic iteration framework for founders — crafting vision, assembling resources, executing with discipline, and adapting through wins and losses. Also applies as organizational culture.
8–10 playbooks extractable
Planning Methodology
90-Day Reset
Leadership Team Recalibration
Addresses the three core missteps that quietly undermine scaling efforts. Gives leadership teams an actionable roadmap they can put into motion immediately.
10–12 playbooks extractable
Operating Model
Dynamic Business Architecture
Flexible, Resilient Organizations
Framework for building organizations on goals and frameworks rather than rigid SOPs — emphasizing flexibility, collaboration, decentralized decisions, and continuous learning.
8–10 playbooks extractable
Philosophy
The Entrepreneurial Gift
Purpose-Driven Building
Entrepreneurship as a creative outlet — reigniting founder purpose, reconnecting with the original vision, and building with intention through seasons of challenge and uncertainty.
5–7 playbooks extractable

These five frameworks are what we found in public-facing content — your website, speaking topics, and podcast descriptions. Your 400+ articles, 100+ podcast episodes, and live delivery methodology contain significantly more.

A 30-minute extraction session typically surfaces 3–5x what public content reveals.

That's what we found. Here's what we did with two of them.

The 90-Day Reset and the SMCX Framework are among your most teachable IP — concrete structure, clear diagnostics, immediate action plans. We transformed each into a paint-by-numbers playbook your audience can execute with AI assistance.

You deliver this live in multi-day sessions. These versions don't replace you — they create demand for you by letting people experience your thinking at scale. The 90-Day Reset is below; the SMCX playbook is a full interactive experience you can open here.

Scroll for the 90-Day Reset transformation

Deep Dive — 90-Day Reset

The 90-Day Reset Playbook

One of your highest-leverage frameworks, transformed from live delivery into a structured self-serve experience.

Today 2-day Growth Accelerator session
High-touch · Calendar-dependent · One-to-one
→
With athoi.ai Self-serve AI playbook · 90 minutes
On-demand · Scalable · Feeds premium tier
1
Diagnose the Three Missteps
Score your company against the three scaling failures Rick identifies in every engagement.
AI-Guided ~20 min
+

The AI walks you through a diagnostic interview for each misstep. Your honest answers produce a severity score and an impact map — no generic advice, just your situation reflected back.

  • Misstep 1: Scaling Without Systems — Could someone execute your core processes from documentation alone?
  • Misstep 2: Growing Revenue Without Capacity — Has team size and delivery quality kept pace with revenue?
  • Misstep 3: Leadership Drift — Can every leader articulate the same 90-day priorities with specifics?
AI's role: Asks the diagnostic questions, probes for specifics, scores each misstep 1–5, identifies which is primary. Your answers drive everything that follows.
2
Map the Cascade Effects
Quantify what your primary misstep costs in revenue, retention, CX, and leadership energy.
Your Input AI-Analyzed ~15 min
+

For your primary misstep, the AI helps you trace the downstream consequences. You provide the real numbers, it maps the connections you haven't seen.

  • Revenue impact: What does this gap actually cost per quarter?
  • Team impact: Turnover, morale, and hiring costs tied to this gap
  • Customer impact: Where does CX degrade because of this specific weakness?
  • Leadership cost: How much of your week is consumed compensating for this?
AI's role: Structures your inputs into an impact map, identifies connections between consequences, calculates total cost of inaction. You validate.
3
Build the 90-Day Roadmap
Three 30-day phases: Foundation → Execution → Lock In. Personalized to your diagnostic.
AI-Generated You Refine ~25 min
+

Based on your diagnostic and impact map, the AI generates a 3-phase reset roadmap tailored to your primary misstep. Not generic templates — specific actions matched to what you told it.

  • Days 1–30 / Foundation: The single most critical system to document, one leadership alignment session, three measurable 90-day goals
  • Days 31–60 / Execution: Implement the documented system, weekly 15-minute alignment check-ins, fill the most critical capacity gap
  • Days 61–90 / Lock In: Review goals against actuals, codify what works, set the next 90-day cycle
AI's role: Generates phase-specific action items matched to your misstep severity score. You edit, prioritize, and commit. The AI doesn't decide — you do.
4
Write the Leadership Reset Commitment
What you'll stop, what you'll start, and how you'll hold yourself accountable.
Your Words ~10 min
+

The playbook closes with a commitment document you write — not the AI. Three declarations that anchor the 90-day execution to your personal accountability.

  • What you will stop doing that enables the primary misstep
  • What you will start doing that directly addresses it
  • How you will hold yourself accountable — weekly checkpoint, team visibility, or external partner
This is the model: AI handles the structured diagnostic and planning. The commitment — the part that requires judgment and conviction — stays human. That's the line.
+

The SMCX Alignment Diagnostic — Full Interactive Playbook

Same transformation as above, applied to the SMCX framework. 6 guided steps, AI prompts, progress tracking, revenue leak calculator. Open playbook →

What It Looks Like in Practice

A Simulated Session

This is a mock interaction showing how the system adapts to a specific founder's situation — and where it signals its own confidence level.

Rick Meekins Strategy AI — 90-Day Reset Simulated
B
We're at $3.2M revenue but growth stalled. I hired a VP of Sales 6 months ago and it hasn't moved the needle. My team is burning out and I'm in every deal.
RM
Let's diagnose this. What you're describing maps directly to Misstep 1 and Misstep 3 working together — you scaled the team without systems for them to execute against, and now leadership alignment has drifted because everyone's firefighting.

Your VP of Sales didn't fail — they walked into a structure that doesn't exist yet. Let me ask you three questions about your sales process documentation, and we'll see how deep this goes. ● Applying SMCX + 90-Day Reset frameworks directly
B
That makes sense. We basically have nothing documented. It's all in my head and my co-founder's head.
RM
That's a Misstep 1 severity of 5/5. You don't have a sales process problem — you have a key person dependency across the entire revenue function.

Here's what I can help you build right now: a 90-day roadmap that starts with documenting your top 3 revenue-critical processes in the first 30 days. But for a $3.2M company with this level of dependency, Rick would likely recommend his Disruption Catalyst engagement — the structural redesign requires judgment calls about team roles and capacity that go beyond what I can assess from here. ● Reasoning from Rick's frameworks — recommending live engagement for this complexity level
Notice: The AI signals when it's applying Rick's frameworks directly vs. reasoning from patterns — and routes to Rick's live programs when the situation warrants his direct judgment.

The 80% Honesty Model

Every AI system operates on a distribution. We're transparent about where it's strong and where it defers to the real expert. This isn't a limitation — it's the architecture that makes the whole system trustworthy.

EDGES CORE EXPERTISE EDGES
Edge Zone AI reasons from Rick's thinking patterns. Signals lower confidence. Routes to Rick's live programs.
Core Zone Rick's documented methodology applied directly. High confidence. Frameworks execute as designed.
Edge Zone Novel situations. AI applies mental models but clearly flags it's extrapolating — not quoting.
"AI may suggest options, but it cannot discern the right opportunity, design a customer journey that endures, or help you build a company capable of carrying the weight of your vision." — Rick Meekins, rickmeekins.com

We agree. That's why we built the system to be honest about what it can and can't do — and to route people to Rick when his judgment matters most. The AI handles the structured diagnostic work that doesn't require his discernment. His time goes to the decisions that do.

We Showed Five Frameworks. You Have Dozens.

Everything above was built from public content alone. A 30-minute conversation unlocks the internal logic — producing a full playbook library that works 24/7 while feeding your premium programs with pre-qualified, pre-educated leads.

Let's Have a Conversation
No pitch. No deck. Just a conversation about what's possible.