# PRD — Async Playbook: Self-Guided Market Intelligence Experience — HC v1.3.3
> Source: https://ideas.asapai.net/prd-async-playbook-v1
> Type: prd | ID: prd-async-playbook-v1

---
## hc-metadata
{
  "hc_version": "1.3.3",
  "hc_type": "prd",
  "artifact_id": "prd-async-playbook-v1",
  "title": "PRD — Async Playbook: Self-Guided Market Intelligence Experience",
  "description": "Product Requirements Document for the Async Playbook — a free, self-guided lead magnet that lets prospects experience the Mastery Monetization Lab methodology. Five structured exercises guide the user through ICP definition, pain mapping, fishing hole research, content hook generation, and outreach drafting. Outputs their own market intelligence built using our system. Dogfooded as an HC page. Target: 40%+ of completers click Apply for Beta.",
  "created": "2026-02-25T10:00:00-05:00",
  "tags": [
    "prd",
    "playbook",
    "async",
    "lead-magnet",
    "design"
  ],
  "references": [
    "global-internal-execution",
    "phase-3-internal-execution",
    "mastery-monetization-lab-complete",
    "nowpage-issue-tracker-2026-02-20"
  ],
  "registry_hint": "meeting-intelligence-registry-athio",
  "status": "draft",
  "priority": "high",
  "owner": "jason"
}

---
## hc-instructions
<p>This is a Product Requirements Document (PRD) for the Async Playbook — a free, self-guided experience that lets prospects taste the Mastery Monetization Lab methodology. It covers 5 exercises (Define ICP, Map Pain Points, Find Fishing Holes, Generate Content Hooks, Draft Outreach), technical implementation details, CTA strategy, dogfooding requirements, success metrics, and build dependencies. The playbook itself will be published as a live HC page, dogfooding the NowPage publishing system. Key metric: 40%+ of completers clicking "Apply for Beta."</p>

---
## hc-context-public
{
        "document_type": "Product Requirements Document",
        "product_name": "Async Playbook: Self-Guided Market Intelligence Experience",
        "product_category": "lead-magnet",
        "distribution_channel": "HC page at ideas.asapai.net/playbook",
        "target_audience": "Experts and consultants not yet ready to apply for Mastery Lab beta",
        "core_principle": "The best lead magnet is a piece of the product itself",
        "exercises": {
            "count": 5,
            "list": [
                { "id": "E1", "name": "Define Your ICP", "type": "guided-prompts", "time_estimate": "10 min" },
                { "id": "E2", "name": "Map Your Pain Points", "type": "pain-mining", "time_estimate": "10 min" },
                { "id": "E3", "name": "Find Your Fishing Holes", "type": "guided-research", "time_estimate": "15 min" },
                { "id": "E4", "name": "Generate Content Hooks", "type": "creative-framework", "time_estimate": "10 min" },
                { "id": "E5", "name": "Draft Your First Outreach", "type": "message-template", "time_estimate": "10 min" }
            ],
            "total_time": "45-60 minutes"
        },
        "success_metrics": {
            "completion_rate": "35%+ reach Exercise 5",
            "apply_conversion": "40%+ of completers click Apply",
            "median_time": "45 minutes",
            "shareability": "track unique visitors from shared URLs"
        },
        "dependencies": ["report-template-TMPL1", "assessment-gate-P2", "sales-page-P3"],
        "mvp_scope": "Exercises 1-4 + final CTA (Exercise 5 optional for v1)",
        "dogfooding": true
    }