# Phase 5: Proof & Close (Days 11-14) — Internal Execution Dashboard — HC v1.3.3
> Source: https://ideas.asapai.net/phase-5-internal-execution
> Type: internal-execution | ID: phase-5-internal-execution

---
## hc-metadata
{
  "hc_version": "1.3.3",
  "hc_type": "internal-execution",
  "artifact_id": "phase-5-internal-execution",
  "title": "Phase 5: Proof & Close (Days 11-14) — Internal Execution Dashboard",
  "description": "Internal execution dashboard for Phase 5 of the 14-day Mastery Monetization Lab sprint. Covers Days 11-14: build social proof assets from Phase 4 reactions (Day 11), launch announcement with urgency elements (Day 12), follow-up and objection handling (Day 13), final 24-hour push and sprint close (Day 14). Three-column layout with Derek/Will/Jason task assignments. Tools 23-30. Target: $4,500-7,500 in prepaid enrollments.",
  "created": "2026-02-21T15:00:00-05:00",
  "tags": [
    "internal",
    "execution",
    "sprint",
    "phase-5",
    "proof",
    "close",
    "conversion",
    "athio"
  ],
  "references": [
    "phase-4-internal-execution",
    "phase-3-internal-execution",
    "phase-2-internal-execution",
    "phase-1-internal-execution-v2",
    "14-day-sprint-to-monetization"
  ],
  "registry_hint": "meeting-intelligence-registry-athio"
}

---
## hc-instructions
<p>Phase 5 internal execution dashboard for the 14-day Mastery Monetization Lab sprint. Covers Days 11-14 with three-column person grid (Derek, Will, Jason). Phase 5 focus: Convert Phase 4's proof into paid enrollments. Day 11 builds social proof assets (quote graphics, page updates, testimonial carousel). Day 12 launches the announcement to all warm segments. Day 13 follows up with clickers and handles objections via micro-Looms. Day 14 is the final 24-hour push, sprint close, and analysis. Target: 3-5 paid enrollments at $1,500 = $4,500-7,500.</p>

---
## hc-context-public
{
        "sprint_phase": "Phase 5 — Proof & Close",
        "days_covered": "11-14",
        "date_range": "Feb 28 - Mar 3, 2026",
        "key_goals": {
            "day_11": "Build social proof assets: 6 quote graphics, update validation pages with testimonials, create social proof carousel. Workshop highlight reel.",
            "day_12": "Launch announcement to all segments (attendees, 1:1 participants, Loom viewers, hand-raisers). Urgency elements live. Post in fishing holes.",
            "day_13": "Follow up with page clickers who didn't buy. Handle objections with micro-Looms. Re-send to workshop no-shows. Update urgency as spots fill.",
            "day_14": "Final 24-hour push. Close sprint. Onboard paying members. Handle overflow/underflow. Document learnings. Sprint retrospective."
        },
        "phase_5_output": "3-5 paid enrollments at $1,500 = $4,500-7,500 prepaid + validation data for April 1 launch"
    }