# Phase 2: Validation & Proof (Days 4-5) — Internal Execution Dashboard — HC v1.3.3
> Source: https://ideas.asapai.net/phase-2-internal-execution
> Type: internal-execution | ID: phase-2-internal-execution

---
## hc-metadata
{
  "hc_version": "1.3.3",
  "hc_type": "internal-execution",
  "artifact_id": "phase-2-internal-execution",
  "title": "Phase 2: Validation & Proof (Days 4-5) — Internal Execution Dashboard",
  "description": "Internal execution dashboard for Phase 2 of the 14-day Mastery Monetization Lab sprint. Covers Days 4-5: build three validation assets (offer page, workshop registration, demo playbook) and record master Loom video with personalized outreach messages. Three-column layout with Derek/Will/Jason task assignments.",
  "created": "2026-02-20T18:00:00-05:00",
  "updated": "2026-02-21T12:00:00-05:00",
  "tags": [
    "internal",
    "execution",
    "sprint",
    "phase-2",
    "validation",
    "loom",
    "athio"
  ],
  "references": [
    "phase-1-internal-execution-v2",
    "sprint-reconciliation-global-2026-02-20",
    "day-4-complete-v2",
    "day-5-complete-v2",
    "14-day-sprint-to-monetization"
  ],
  "registry_hint": "meeting-intelligence-registry-athio"
}

---
## hc-instructions
<p>Phase 2 internal execution dashboard for the 14-day Mastery Monetization Lab sprint. Covers Days 4-5 with three-column person grid (Derek, Will, Jason). Phase 2 focus: Build validation assets (Day 4) and record master Loom video with personalized outreach prep (Day 5). Phase 2 ends with a complete sales toolkit — 3 live pages, 1 video, 15 messages, objection handlers. Phase 3 (Days 6-7) is where outreach begins.</p>

---
## hc-context-public
{
        "sprint_phase": "Phase 2 — Validation & Proof",
        "days_covered": "4-5",
        "date_range": "Feb 21-22, 2026",
        "key_goals": {
            "day_4": "Build 3 validation assets: Core Offer page with 3-tier pricing, Free Workshop registration, Interactive Demo Playbook",
            "day_5": "Record master Loom video (Frankie's 5-min formula), draft 15 personalized messages for hand-raisers, build objection handler library"
        },
        "phase_2_output": "Complete sales toolkit — 3 live pages, 1 video, 15 messages, objection handler scripts"
    }