Path 1: Derek-Led Fast Track
PRIMARY RECOMMENDATION (If Derek Says YES)
What It Is
Derek runs weekly group coaching (1 hour) + 15-min 1:1 implementation blocks. Members pay for Derek's frameworks + network access + AI productization methodology. Jason provides curriculum backbone and co-hosts when needed.
Second-Order Effects (What This Unlocks)
Immediate (Week 1-4)
Revenue: $3-5K Week 1, $10-15K Month 1
ICP Proof: Validates who actually pays for productization coaching
Derek Capability: Overcomes public speaking fear through repetition
Framework Validation: Tests which Jason frameworks resonate
Medium-Term (Month 2-6)
JV Pipeline: Top 3-5 members become Expert #3, #4, #5 candidates
Content Library: Record calls → Sprint content, HC playbooks, widgets
Testimonials: Social proof for future expert partnerships
Network Expansion: Members introduce other experts
Long-Term (Month 6-12)
Recurring Base: $30-50K MRR from 30-50 members
Expert Filter: Proven process to identify JV quality
Productization Playbook: Everything learned becomes Expert OS curriculum
Derek Monetization: 20-30% revenue OR Athio dealflow
Dependencies + Ownership + Due Dates
| Dependency |
Owner |
Due Date |
Effort |
Criticality |
| Derek commits to running calls |
Derek |
Feb 10, 5pm |
Decision |
CRITICAL |
| 12-week curriculum outline |
Jason |
Feb 12 |
4 hrs |
HIGH |
| Landing page + payment |
Jason |
Feb 12 |
6 hrs |
HIGH |
| LinkedIn hand-raiser post |
Derek |
Feb 13 |
30 min |
CRITICAL |
| Loom template for prospects |
Derek |
Feb 13 |
1 hr |
MEDIUM |
| Sales script/framework |
Jason + Derek |
Feb 14 |
2 hrs |
MEDIUM |
| Onboarding sequence |
Will |
Feb 15 |
3 hrs |
MEDIUM |
| Close first 3-5 members |
Derek |
Feb 16 |
Sales |
HIGH |
| Cohort 1 starts |
Derek + Jason |
Feb 17, 12pm |
Execute |
CRITICAL |
Total Pre-Launch Effort: 17 hours (distributed across 3 people over 7 days)
Critical Path: Derek decision (24hr) → LinkedIn post (Feb 13) → Sales (Feb 13-16) → Launch (Feb 17)
Blockers + Mitigation Strategies
| Blocker |
Severity |
Probability |
Mitigation |
Owner |
| Derek declines to run calls |
CRITICAL |
30% |
Pivot to Path 2 (Jason-led) immediately |
Jason |
| Derek posts, zero engagement |
HIGH |
20% |
Test different messaging, expand to Will's network |
Derek + Will |
| Can't close 3-5 members by Feb 16 |
HIGH |
25% |
Lower price ($497), extend to Feb 20, or delay cohort |
Derek |
| Derek no-shows on launch day |
CRITICAL |
10% |
Jason backup, refund members, apologize |
Jason |
| Derek overwhelmed after Week 2 |
MEDIUM |
30% |
Jason co-hosts starting Week 3, reduce 1:1 blocks |
Jason |
| Members want more than promised |
MEDIUM |
40% |
Clear scope doc, "out of scope" upsell path |
Will |
Highest Risk: Derek execution consistency (30% probability he declines OR drops after Week 2)
De-Risking: Jason shadows Week 1-2, co-hosting from Day 1, clear deliverable boundaries
Timeline + Success Metrics
Week 1 (Feb 10-16): Prep + Sales
- Derek decision: Feb 10, 5pm (24-hour deadline)
- Jason builds curriculum + landing page: Feb 10-12
- Derek posts LinkedIn: Feb 13
- Derek sends Looms: Feb 13-15
- Derek closes members: Feb 13-16
Success Metric: 3-5 members enrolled, $3-5K revenue
Week 2 (Feb 17-23): Cohort 1 Starts
- First group call: Feb 17, 12pm
- Deliver Week 1 content
- Derek's 1:1 implementation blocks
- Gather feedback, adjust Week 2
Success Metric: 80%+ attendance, positive feedback
Week 3 (Feb 24-Mar 2): Expand
- Enroll next batch (7-10 total members)
- Cohort 1 Week 2 delivery
- Refine curriculum based on learnings
Success Metric: 7-10 total members, $7-10K revenue
Week 4 (Mar 3-9): Rhythm Established
- 10-15 members enrolled
- Cohort process refined
- Early JV candidates identified
Success Metric: 10-15 members, $10-15K MRR, 80%+ retention
Financial Model
| Scenario |
Month 1 |
Month 2 |
Month 3 |
Q1 Total |
| Conservative |
5 @ $997 = $4,985 |
10 @ $1,497 = $14,970 |
15 @ $1,497 = $22,455 |
$42,410 |
| Realistic |
8 @ $997 = $7,976 |
15 @ $1,497 = $22,455 |
20 @ $1,997 = $39,940 |
$70,371 |
| Optimistic |
12 @ $997 = $11,964 |
25 @ $1,497 = $37,425 |
35 @ $1,997 = $69,895 |
$119,284 |
Pricing Strategy:
- Cohort 1: $997 for 12 weeks (early adopter)
- Cohort 2: $1,497 for 12 weeks (after proof)
- Cohort 3+: $1,997 for 12 weeks (full price)
Derek Compensation Options:
- Option A: 20% revenue share
- Option B: $5K/month + Athio lead access
- Option C: Negotiate based on effort/results
Ownership Clarity
Derek Owns
- Decision to proceed (24 hours)
- Weekly call delivery (Mondays 12-1pm)
- LinkedIn distribution (posts + Looms)
- Sales conversations (close members)
- 1:1 implementation blocks (15 min each)
- Attendance/engagement tracking
Jason Owns
- Curriculum backbone (frameworks)
- Landing page + payment infrastructure
- Co-hosting backup (if Derek needs)
- Quality standards (content review)
- Strategic direction (what to teach)
Will Owns
- Onboarding automation
- Scope management (prevent creep)
- Member success tracking
- JV candidate identification
- Operational systems (CRM, email)
Why This Beats Other Paths
Path 1 vs Path 2 (Jason-Led)
- Derek's sales ability (proven): Higher close rate than Jason (unproven coaching)
- Derek's network access (direct): LinkedIn following + relationships vs Jason recruiting guests
- Athio brand positioning: Established credibility vs Jason starting from zero
- 1 point higher leverage (9 vs 8): Compounds over 12 weeks
Path 1 vs Path 3 (Sprint)
- 7 days vs 14+ days to revenue: Faster validation
- Proven distribution: Derek's LinkedIn network vs unproven Reddit strategy
- Recurring revenue model: MRR vs one-time sales
- Higher confidence in demand: Coaching proven vs unproven PWYW mechanics
Path 1 vs Path 4 (Expert Showcase)
- 7 days vs 84+ days to revenue: Removes 12-week opportunity cost
- Path 1 FEEDS Path 4: Creates JV pipeline while Path 4 stands alone
- No Athio dependency gate: Can start immediately
- Lower execution risk (4/10 vs 7/10): Coaching simpler than clone deployment
Critical Success Factor
Derek's Explicit Commitment Required
No "maybe" or "I'll think about it" - YES or NO only
Deadline: Tomorrow (Feb 10) 5pm - no extensions
If NO: Immediately pivot to Path 2 (Jason-Led)