MIKE DRAFTBOARD JV

Extraction Quality Comparison

Original Template vs Document Reverser — March 2026

Original

Shallow Extraction

60
Impact Score / 100
Reader Feels
"Maybe interesting"
Outcome
Not ready to sign
Sections Included
3 of 5
Messaging Type
Generic
Document Reverser

Deep Extraction

95
Impact Score / 100
Reader Feels
"Let's build this"
Outcome
Ready to sign
Sections Included
5 of 5
Messaging Type
Specific & Proprietary

35-Point Difference: What Changed?

The input. We fed Document Reverser 7,500+ words of rich source material (methodology, case studies, interactions, journey, customer profiles). The shallow version used only basic founder data (name, company, numbers).

Result: Better extraction → better messaging → better conversion. The template stayed the same. The process changed.

Current Process

  • Basic founder interview
  • Capture: name, numbers, domain
  • Skip: framework details
  • Skip: terminology & case studies
  • Skip: interaction examples
  • Skip: journey timeline
  • Generic output

Document Reverser Process

  • Rich extraction brief (7-section form)
  • Capture: proprietary framework details
  • Extract: specific terminology & concepts
  • Collect: 3+ case studies with metrics
  • Gather: real interaction examples
  • Map: 12-month journey timeline
  • Specific, credible output

Key Metrics Comparison

3/5
Sections (v1)
5/5
Sections (v2)
Generic
Messaging (v1)
Specific
Messaging (v2)

What's Different?

Messaging (Original)

"Your 6-phase planning framework. The heuristics your teams use to run better sessions. The decision-making patterns that separate good planning from great planning."

❌ Generic description
❌ No proprietary terminology
❌ Could describe any planning tool

Messaging (Document Reverser)

"Decision Architecture. 6-Phase Planning Framework. The 3-Layer Probe technique. Contingency Priming. Trigger Conditions. Your 500+ planning teams aren't just using a methodology—they're developing a decision-thinking system that compounds every quarter."

✅ Specific terminology
✅ Proprietary concepts
✅ Shows real IP

Missing Sections (Original)