Day 1 GTM: Roles, Pricing & Sprint Kickoff

Key Decisions

Sprint Status

Day 1 = Today. Day 2 = Tomorrow. Sprint is LIVE.

Head Coach

Derek owns the sprint. Assigns sub-roles. Holds accountability.

Pricing

$5K sticker / $1.5K core / $500 first 3-5 via coupon code

Program

90 days, 12 weeks. Cohort starts April 1. Sprint = get prepaid.

Risk Reversal

Money-back guarantee + self-selected accountability stake

Next Check-in

Friday (Feb 20). Derek drives accountability daily starting now.

What Was Decided

ROLES, RULES & PRICING

A Roles & Ownership

Head Coach + ICP

DEREK

Sprint owner + Sales lens

Owns the whole sprint. Assigns coordinator sub-roles. Holds daily accountability. Also the ICP barometer — validates everything from the customer perspective.

Offense Coordinator

WILL

Content + Bridge

Bridge between systems and customer-facing materials. Polishes, translates, and makes everything clear and appealing to the ICP. Content quality gate.

Systems Architect

JASON

AI Tools + Infrastructure

Builds AI tools, prompts, skills, agents. Creates HC pages, publisher infrastructure, and execution docs. Dogfoods internal + customer versions simultaneously.

"Derek's the head coach. He's gonna assign the offense coordinator and defense coordinator. We're also the guys out playing."

— Jason, 47:36

"I'll own it. That level of accountability is something I want to step into."

— Derek, 48:29

B Operating Principles

Silence = Yes

No feedback is approval. Absence of "no" means go.

Own Until Handed Off

Assigned = yours. Slack post ≠ handoff. Need acknowledgement.

Grab the Baton

Someone must confirm receipt. Pester until confirmed if timely.

80/20 Everything

Speed over perfection. Dirty first passes > polished procrastination.

"The theme here is either work or speak up."

— Derek, 49:12

C Pricing Architecture

Early Bird (First 3-5)

$500

Via coupon code. Same program. Builds first testimonials.

Core Price

$1,500

Standard via discount code. Full 90-day program. Money-back + stake.

Sticker Price

$5,000

Shown on page. Premium positioning for future cohorts.

Risk reversal: Full refund if XYZ completed. Participants self-select accountability stake (non-refundable portion). If $0 staked, team asks "help me understand why" for intel.

Mechanics: Discount code input ON the page (not at checkout). Reveals pricing. Application + disqualification filter before payment. After Q1: continuation rate or cancel.

"It's gonna cost you 500 bucks, bro. Money-back if you do XYZ. We're abundance. You're not going to screw us, don't care."

— Jason, 01:22:15

D Sprint Structure

Dual-track system: Internal execution doc (team assignments with task IDs) + Customer-facing study guide (cohort deliverable). Same content, different lens. Dogfooding = building both simultaneously.

14 days (internal) → 12 weeks (customer): Each sprint "day" becomes a cohort "week." Study guides drop Friday, live sessions Tuesday, 15-min check-ins Thursday.

Go/No-Go gate (Day 3): If <20 engagements on hand-raiser posts by EOD Day 3 → STOP sprint and iterate until signal validates.

Cohort launches April 1. Sprint goal = get prepaid signups. Workshop + free value teasers in between to keep early sign-ups engaged.

Actions — Reconciled with Sprint Execution Docs

DAY 1 ACTIONS

Cross-reference: Phase 1 Internal Execution | Day 1 Study Guide

DEREK DEREK-1.1, 1.2

ICP Research & Draft DEREK-1.1

90 min

Research early-stage experts in Derek/Nico's network. Extract 10-15 verbatim pain phrases. Draft ICP profile. Post in Slack by 3pm.

Team Approval Checkpoint DEREK-1.2

30 min

Post for approval ("no response by 5pm = approved"). Incorporate pushback. Lock and archive.

Review Sprint as Head Coach NEW from meeting

Review all 3 days of Phase 1 execution. Verify assignments. Identify sub-roles to delegate. Validate customer-facing Day 1 as ICP.

Record Video Sales Letter NEW from meeting

Record genuine ICP perspective: pain, what you've tried, why this exists. Tony's advice: "Just you on camera talking."

WILL WILL-1.3, 1.4 + meeting

Polish ICP Document WILL-1.3

30 min

Transform bullets into narrative. Add 300-word "day in life" story. Format with headers and hierarchy.

Write 3-Tier Offers WILL-1.4

30 min

Free (micro-pain workshop), $500 early-bird, $1,500 core. Win-back guarantee. Scarcity: 5 spots.

Update Sales Page + Stripe NEW from meeting

$5K sticker price on page. Discount code box (not at checkout). "Apply for Beta Access" CTA. Send code to Sumit for Stripe.

Add "Still Unsure?" Button NEW from meeting

Below CTA: links to cost-of-doing-nothing experience. Placeholder for now — build during sprint.

JASON JASON 1A-1D + meeting

Tool 1A: ICP Excavator Prompt / 30min

Searches 50+ coaching groups, extracts pain phrases, returns 3-5 ICP profiles with intensity scores.

Tool 1B: Persona Novelist Skill / 45min

Generates 3 narrative angles, 500-word stories in Will's voice. Pick best + light edits.

Tool 1C: Offer Stack Architect Prompt / 20min

Applies Hormozi value equation. 3-tier ladder with win-back metrics + scarcity.

Tool 1D: Prompt Vault System / 90min

Central repo for all 30 tools. Categories, version control, search. Future cohorts inherit.

Extract Design Template NEW from meeting

Pull reusable design file for all future HC pages, co-work, and Claude Code publishing.

DAY 2 PREVIEW

Cross-reference: Day 2 Study Guide | Derek drives from morning — "Don't wait till end of day to ask where it's at."

DEREK 2.1, 2.2, 2.3

Find 3 Fishing Holes

45 min — DEREK-2.1

LinkedIn groups, Reddit, Nico's recs. 1K+ members, active, low spam.

Add 50 LinkedIn Connections

45 min — DEREK-2.2

Personalized requests. Reference their posts. Track in spreadsheet.

Mine 10 Pain Phrases

30 min — DEREK-2.3

Exact verbatim language. With thread URLs. Paste with context.

WILL 2.4, 2.5

Format Pain Phrases

30 min — WILL-2.4

Cluster into categories. Rewrite as hooks. Create pain library.

Draft Value Posts

30 min — WILL-2.5

3 value posts (one per pain). Platform-optimized. Engagement drivers.

JASON 2A-2E

Tools 2A-2E

2h 30min total

Fishing Hole Radar, Relationship Activator, Pain Archaeologist, Value Post Generator, Artifact Forge.

Build Phase 2 Execution Doc

NEW from meeting

Same format as Phase 1, covering Days 4-7.

Strategic Insights

Viral Loop via Student Exercises

Every playbook requires outreach to their network. Contacts ask "what's this?" and discover the program. Robert Greene-style: make the only obvious answer be what you want them to do.

Derek IS the Video Sales Letter

Derek as ICP = most genuine pitch. Tony's advice: "Out of the gate, exclusively just you on camera." The fact he's watching proves the system works.

"Still Unsure?" = Cost of Inaction

Below CTA: choose-your-own-adventure AI experience showing two realities — "Lazy Derek" vs. "Kicking Ass Derek." Paints cost of doing nothing.

AI Output Readability Gap

Derek notes AI content "speaks like Jason" — unfamiliar synonyms and jargon. All customer-facing materials need Will's polish pass before shipping.

"I'm the ideal ICP. My mind is chaotic. I go to YouTube and all the videos are a half hour long with fluff. Where is the signal? We're giving you the systems to monetize."

— Derek, 37:47

Open Items

OPEN ITEMS

Fishing holes scarce: Active communities hard to find. Reddit likely best source. Creative sourcing needed for Day 2.

Risk reversal copy: Framework agreed but exact guarantee language not written. Complete during sprint.

AI readability: Customer-facing materials need Will's polish. AI output currently too technical/jargon-heavy for ICP.

DAY 1 COMPLETE → ENABLES DAY 2

Derek: Sprint reviewed, sub-roles assigned, first VSL recorded, ICP validated on pages

Will: Sales page updated with pricing + codes, Stripe sent to Sumit, page approved

Jason: Design template extracted, tools 1A-1D progressing, meeting page published

Day 2: Fishing holes + pain mining + 50 connections. Derek holds accountability from morning.

Friday (Feb 20): Check-in call. Review progress through Day 3-4.

Day 3 Gate: If <20 engagements → STOP and iterate before Day 4.

Full Transcript

Will Preble's Personal Meeting Room • Feb 18, 2026, 11:01 AM • 98 minutes • 3 participants

DAY 1 GTMKICKOFF.

ROLES, RULES & PRICING

DAY 1 ACTIONS

DAY 2 PREVIEW

DAY 1 GTM
KICKOFF.