# Day 1 GTM: Roles, Pricing & Sprint Kickoff — HC v1.3.3
> Source: https://ideas.asapai.net/meeting-day1-gtm-roles-pricing-2026-02-18
> Type: meeting-notes | ID: meeting-day1-gtm-roles-pricing-2026-02-18

---
## hc-metadata
{
  "hc_version": "1.3.3",
  "hc_type": "meeting-notes",
  "artifact_id": "meeting-day1-gtm-roles-pricing-2026-02-18",
  "title": "Day 1 GTM: Roles, Pricing & Sprint Kickoff",
  "description": "Will, Jason, and Derek align on 14-day sprint structure, assign Derek as Head Coach, lock pricing ($5K sticker / $1.5K core / $500 early), establish operating principles.",
  "created": "2026-02-18T11:01:00-05:00",
  "tags": [
    "meeting",
    "gtm",
    "sprint",
    "pricing",
    "roles",
    "athio"
  ],
  "participants": [
    "Will Preble",
    "Jason",
    "Derek Kaschak"
  ],
  "meeting_date": "2026-02-18",
  "duration_minutes": 98,
  "registry_hint": "meeting-intelligence-registry-athio"
}

---
## hc-instructions
<p>Meeting intelligence page for the Feb 18, 2026 GTM kickoff. Key decisions: Derek owns sprint as Head Coach; pricing locked at $5K/$1.5K/$500; 14-day sprint adopted with 5 phases; operating principles established.</p>

---
## hc-context-public
{
        "meeting": {
            "date": "2026-02-18",
            "duration": "98 min",
            "participants": ["Will Preble", "Jason", "Derek Kaschak"],
            "type": "GTM Sprint Kickoff"
        },
        "decisions": [
            "Adopt 14-day sprint structure with 5 phases",
            "Derek is Head Coach — owns sprint accountability",
            "Today (Feb 18) = Day 1; Tomorrow = Day 2",
            "Sticker price $5,000; Core $1,500; Early-bird $500 (first 3-5)",
            "90-day program (compressed 14 weeks); Cohort starts April 1",
            "Money-back guarantee with self-selected accountability stake",
            "Application/disqualification process — not open signup"
        ],
        "action_items": [
            {"action": "Update sales page with $5K price + discount codes", "owner": "Will", "due": "Day 1"},
            {"action": "Send Stripe code to Sumit", "owner": "Will", "due": "Day 1"},
            {"action": "Review all sprint days, assign sub-roles", "owner": "Derek", "due": "Day 1-2"},
            {"action": "Record VSL as ICP", "owner": "Derek", "due": "This week"},
            {"action": "Build Phase 2 internal execution doc", "owner": "Jason", "due": "Day 2-3"},
            {"action": "Extract design file as template", "owner": "Jason", "due": "Day 1-2"},
            {"action": "Friday check-in call", "owner": "All", "due": "2026-02-20"}
        ]
    }