DAY 1 GTM KICKOFF Feb 18, 2026|98 min|Will, Jason, Derek|Sprint Day 1
DEREK Sprint, VSL, sub-roles WILL Sales page, Stripe JASON Design, tools 1A-1D
Decisions Roles Actions Insights Open Transcript
Registry Sprint Phase 1
M-01
Meeting Intelligence

DAY 1 GTM
KICKOFF.

Roles, pricing & sprint structure locked. Derek owns it. Today we ship.

Date Feb 18, 2026
Duration 98 min
Sprint Day Day 1
Participants Will, Jason, Derek
01
Key Decisions
Sprint Status
Day 1 = Today. Day 2 = Tomorrow. Sprint is LIVE.
Head Coach
Derek owns the sprint. Assigns sub-roles. Holds accountability.
Pricing
$5K sticker / $1.5K core / $500 first 3-5 via coupon code
Program
90 days, 12 weeks. Cohort starts April 1. Sprint = get prepaid.
Risk Reversal
Money-back guarantee + self-selected accountability stake
Next Check-in
Friday (Feb 20). Derek drives accountability daily starting now.
02
What Was Decided

ROLES, RULES & PRICING

+
A Roles & Ownership
Head Coach + ICP
DEREK
Sprint owner + Sales lens
Owns the whole sprint. Assigns coordinator sub-roles. Holds daily accountability. Also the ICP barometer — validates everything from the customer perspective.
Offense Coordinator
WILL
Content + Bridge
Bridge between systems and customer-facing materials. Polishes, translates, and makes everything clear and appealing to the ICP. Content quality gate.
Systems Architect
JASON
AI Tools + Infrastructure
Builds AI tools, prompts, skills, agents. Creates HC pages, publisher infrastructure, and execution docs. Dogfoods internal + customer versions simultaneously.
"Derek's the head coach. He's gonna assign the offense coordinator and defense coordinator. We're also the guys out playing."
— Jason, 47:36
"I'll own it. That level of accountability is something I want to step into."
— Derek, 48:29
B Operating Principles
01
Silence = Yes
No feedback is approval. Absence of "no" means go.
02
Own Until Handed Off
Assigned = yours. Slack post ≠ handoff. Need acknowledgement.
03
Grab the Baton
Someone must confirm receipt. Pester until confirmed if timely.
04
80/20 Everything
Speed over perfection. Dirty first passes > polished procrastination.
"The theme here is either work or speak up."
— Derek, 49:12
C Pricing Architecture
Early Bird (First 3-5)
$500
Via coupon code. Same program. Builds first testimonials.
Core Price
$1,500
Standard via discount code. Full 90-day program. Money-back + stake.
Sticker Price
$5,000
Shown on page. Premium positioning for future cohorts.
Risk reversal: Full refund if XYZ completed. Participants self-select accountability stake (non-refundable portion). If $0 staked, team asks "help me understand why" for intel.
Mechanics: Discount code input ON the page (not at checkout). Reveals pricing. Application + disqualification filter before payment. After Q1: continuation rate or cancel.
"It's gonna cost you 500 bucks, bro. Money-back if you do XYZ. We're abundance. You're not going to screw us, don't care."
— Jason, 01:22:15
D Sprint Structure
Dual-track system: Internal execution doc (team assignments with task IDs) + Customer-facing study guide (cohort deliverable). Same content, different lens. Dogfooding = building both simultaneously.
14 days (internal) → 12 weeks (customer): Each sprint "day" becomes a cohort "week." Study guides drop Friday, live sessions Tuesday, 15-min check-ins Thursday.
Go/No-Go gate (Day 3): If <20 engagements on hand-raiser posts by EOD Day 3 → STOP sprint and iterate until signal validates.
Cohort launches April 1. Sprint goal = get prepaid signups. Workshop + free value teasers in between to keep early sign-ups engaged.
03
Actions — Reconciled with Sprint Execution Docs

DAY 1 ACTIONS

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Cross-reference: Phase 1 Internal Execution | Day 1 Study Guide
DEREK DEREK-1.1, 1.2
ICP Research & Draft DEREK-1.1
90 min
Research early-stage experts in Derek/Nico's network. Extract 10-15 verbatim pain phrases. Draft ICP profile. Post in Slack by 3pm.
Team Approval Checkpoint DEREK-1.2
30 min
Post for approval ("no response by 5pm = approved"). Incorporate pushback. Lock and archive.
Review Sprint as Head Coach NEW from meeting
Review all 3 days of Phase 1 execution. Verify assignments. Identify sub-roles to delegate. Validate customer-facing Day 1 as ICP.
Record Video Sales Letter NEW from meeting
Record genuine ICP perspective: pain, what you've tried, why this exists. Tony's advice: "Just you on camera talking."
WILL WILL-1.3, 1.4 + meeting
Polish ICP Document WILL-1.3
30 min
Transform bullets into narrative. Add 300-word "day in life" story. Format with headers and hierarchy.
Write 3-Tier Offers WILL-1.4
30 min
Free (micro-pain workshop), $500 early-bird, $1,500 core. Win-back guarantee. Scarcity: 5 spots.
Update Sales Page + Stripe NEW from meeting
$5K sticker price on page. Discount code box (not at checkout). "Apply for Beta Access" CTA. Send code to Sumit for Stripe.
Add "Still Unsure?" Button NEW from meeting
Below CTA: links to cost-of-doing-nothing experience. Placeholder for now — build during sprint.
JASON JASON 1A-1D + meeting
Tool 1A: ICP Excavator Prompt / 30min
Searches 50+ coaching groups, extracts pain phrases, returns 3-5 ICP profiles with intensity scores.
Tool 1B: Persona Novelist Skill / 45min
Generates 3 narrative angles, 500-word stories in Will's voice. Pick best + light edits.
Tool 1C: Offer Stack Architect Prompt / 20min
Applies Hormozi value equation. 3-tier ladder with win-back metrics + scarcity.
Tool 1D: Prompt Vault System / 90min
Central repo for all 30 tools. Categories, version control, search. Future cohorts inherit.
Extract Design Template NEW from meeting
Pull reusable design file for all future HC pages, co-work, and Claude Code publishing.

DAY 2 PREVIEW

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Cross-reference: Day 2 Study Guide | Derek drives from morning — "Don't wait till end of day to ask where it's at."
DEREK 2.1, 2.2, 2.3
Find 3 Fishing Holes
45 min — DEREK-2.1
LinkedIn groups, Reddit, Nico's recs. 1K+ members, active, low spam.
Add 50 LinkedIn Connections
45 min — DEREK-2.2
Personalized requests. Reference their posts. Track in spreadsheet.
Mine 10 Pain Phrases
30 min — DEREK-2.3
Exact verbatim language. With thread URLs. Paste with context.
WILL 2.4, 2.5
Format Pain Phrases
30 min — WILL-2.4
Cluster into categories. Rewrite as hooks. Create pain library.
Draft Value Posts
30 min — WILL-2.5
3 value posts (one per pain). Platform-optimized. Engagement drivers.
JASON 2A-2E
Tools 2A-2E
2h 30min total
Fishing Hole Radar, Relationship Activator, Pain Archaeologist, Value Post Generator, Artifact Forge.
Build Phase 2 Execution Doc
NEW from meeting
Same format as Phase 1, covering Days 4-7.
04
Strategic Insights
Viral Loop via Student Exercises
Every playbook requires outreach to their network. Contacts ask "what's this?" and discover the program. Robert Greene-style: make the only obvious answer be what you want them to do.
Derek IS the Video Sales Letter
Derek as ICP = most genuine pitch. Tony's advice: "Out of the gate, exclusively just you on camera." The fact he's watching proves the system works.
"Still Unsure?" = Cost of Inaction
Below CTA: choose-your-own-adventure AI experience showing two realities — "Lazy Derek" vs. "Kicking Ass Derek." Paints cost of doing nothing.
AI Output Readability Gap
Derek notes AI content "speaks like Jason" — unfamiliar synonyms and jargon. All customer-facing materials need Will's polish pass before shipping.
"I'm the ideal ICP. My mind is chaotic. I go to YouTube and all the videos are a half hour long with fluff. Where is the signal? We're giving you the systems to monetize."
— Derek, 37:47
05
Open Items
OPEN ITEMS
Fishing holes scarce: Active communities hard to find. Reddit likely best source. Creative sourcing needed for Day 2.
Risk reversal copy: Framework agreed but exact guarantee language not written. Complete during sprint.
AI readability: Customer-facing materials need Will's polish. AI output currently too technical/jargon-heavy for ICP.
DAY 1 COMPLETE → ENABLES DAY 2
Derek: Sprint reviewed, sub-roles assigned, first VSL recorded, ICP validated on pages
Will: Sales page updated with pricing + codes, Stripe sent to Sumit, page approved
Jason: Design template extracted, tools 1A-1D progressing, meeting page published
Day 2: Fishing holes + pain mining + 50 connections. Derek holds accountability from morning.
Friday (Feb 20): Check-in call. Review progress through Day 3-4.
Day 3 Gate: If <20 engagements → STOP and iterate before Day 4.
06
Full Transcript
Will Preble's Personal Meeting Room • Feb 18, 2026, 11:01 AM • 98 minutes • 3 participants
Meeting Intelligence Registry 14-Day Sprint Guide Phase 1 Execution Plan
HC v1.3.3 • Published via NowPage • Feb 18, 2026