# Untitled — HC v1.3.3
> Source: https://ideas.asapai.net/meeting-2026-02-11-will-jason-gtm-monetization
> Type: artifact | ID: hc-meeting-2026-02-11-will-jason-gtm-monetization

---
## hc-metadata
{
  "hc_type": "artifact",
  "artifact_id": "hc-meeting-2026-02-11-will-jason-gtm-monetization",
  "hc_version": "1.3.3",
  "version": "1.0.0",
  "created": "2026-02-11T12:10:00Z",
  "updated": "2026-02-11T12:10:00Z",
  "author": "MasteryMade",
  "category": "operations",
  "subcategory": "meeting-notes",
  "tags": [
    "meeting",
    "will-derek",
    "will",
    "jason",
    "gtm",
    "monetization",
    "fast-track",
    "playbook",
    "bridger",
    "nico",
    "revenue",
    "action-items",
    "decisions"
  ],
  "summary": "Will and Jason aligned on monetization as North Star, defined 3 parallel ICPs (JV experts, Fast Track coaching, 14-day sprint product), agreed to launch Mastery Labs with gated AI readiness assessment, and committed to a 14-day sprint starting last 2 weeks of February.",
  "meeting_data": {
    "date": "2026-02-11",
    "meeting_type": "Will 1:1",
    "attendees": [
      "Jason",
      "Will Preble"
    ],
    "decisions": [
      "Monetization is the North Star — $10K/month short-term, $30K stretch goal",
      "Fast Track Coaching (Mastery Labs) is the anchor product to build first",
      "Premium pricing model: $500-$1,000/month, not commoditized",
      "Target 30-50 members for the Fast Track",
      "Gated entry via AI Readiness Assessment — pass/fail with exemption option",
      "Three parallel ICPs: JV expert targets, Fast Track members, 14-day sprint product buyers",
      "14-day sprint framework starts last 2 weeks of February",
      "First 14-day sprint = launch the Fast Track product itself (dogfooding)",
      "Branding direction: Mastery Labs (not School, not Mastermind, not Incubator)",
      "Beta pricing with money-back guarantee, skin-in-the-game required",
      "Playbooks as JV outreach tool — build for influencers, charge premium ($2K-$10K per package)",
      "No School platform — use own web pages + Telegram/WhatsApp for async"
    ],
    "action_items": [
      {
        "task": "Talk to Derek before Friday, get him engaged on GTM plan",
        "owner": "Will",
        "deadline": "2026-02-13"
      },
      {
        "task": "Coordinate with Nico for affiliate/community partnership for Fast Track",
        "owner": "Will",
        "deadline": "2026-02-21"
      },
      {
        "task": "Friday call to discuss tech roadmap + finalize 14-day sprint start",
        "owner": "Will + Jason",
        "deadline": "2026-02-13"
      },
      {
        "task": "Decide if Monday Feb 16 = Day 1 of the 14-day sprint",
        "owner": "Will + Jason",
        "deadline": "2026-02-13"
      },
      {
        "task": "Continue building 14-day sprint framework",
        "owner": "Jason",
        "deadline": "2026-02-14"
      },
      {
        "task": "Continue Claude Code + publisher bridge automation work",
        "owner": "Jason",
        "deadline": "2026-02-14"
      },
      {
        "task": "Drive people into Fast Track, reach out to experts for guest frameworks",
        "owner": "Derek (via Will)",
        "deadline": "2026-02-21"
      },
      {
        "task": "Define validation page for Fast Track with offer, pricing, and gate",
        "owner": "Will + Jason",
        "deadline": "2026-02-16"
      }
    ],
    "blockers": [
      "Bridger dropped out — too focused on own revenue, not buying into the OS yet",
      "No 14-day sprint framework fully defined yet — needs a planning day/sprint",
      "Derek showing signs of drift — needs re-centering on priorities"
    ],
    "topics": [
      "Monetization North Star",
      "Three-ICP strategy",
      "Fast Track Coaching / Mastery Labs",
      "Playbook JV outreach strategy",
      "14-day sprint framework",
      "AI Readiness Assessment gating",
      "Nico partnership opportunity",
      "Premium pricing and anti-sell positioning",
      "Branding: Lab vs Mastermind vs Incubator vs Skunk Works",
      "Derek re-alignment",
      "Content automation pipeline"
    ]
  },
  "registry_stack": [
    {
      "level": "organization",
      "url": "https://ideas.asapai.net/",
      "auto_load": true,
      "priority": 2
    },
    {
      "level": "project",
      "url": "https://ideas.asapai.net/meeting-intelligence-registry-athio",
      "auto_load": true,
      "priority": 3
    }
  ]
}

---
## hc-instructions
This is an HC-compliant meeting page for the Feb 11, 2026 Will and Jason GTM Monetization session. It contains structured decisions, action items with owners and deadlines, blockers, and a complete timeline for the 14-day sprint launch of Mastery Labs. AI agents should extract meeting_data from hc-metadata for action tracking and cross-reference with the Meeting Intelligence Registry.

---
## hc-context-public
{
    "page_purpose": "Meeting intelligence capture for GTM monetization strategy session",
    "key_outcome": "Aligned on Mastery Labs as anchor product, 14-day sprint starting late Feb, 3 parallel ICPs",
    "revenue_targets": {
        "short_term": "$10,000/month",
        "stretch": "$30,000/month with 30-50 members at $500-$1,000/month"
    },
    "products_discussed": ["Mastery Labs (Fast Track Coaching)", "14-Day Sprint Product", "Playbook Packages for JVs"],
    "next_meeting": "2026-02-13 (Friday) — Tech roadmap + 14-day sprint finalization"
}