D1. Playbook OS is a Done-For-You Premium Product
Not a self-serve tool or course. The team delivers the playbook for the expert. "We're behind the curtain, they're not getting it." This protects the margin and positions as premium service. Can reverse-engineer but why bother when done-for-you is available.
D2. Premium Pricing First, Volume Later
Start with higher price point for new tech. "When you sell it for $1,000, that's the value." Easier to sell 1 more at $1K than 10 more at $100. Consider recurring $100/month model as alternative (effectively $1,200/year). As market commoditizes, prices can scale down to volume.
D3. Niche-First Outreach with Domino Chain Thinking
Derek to target 1-2 sub-niches of B2B experts rather than broad spray. Think bottom-up: who do we want to ultimately reach? Work backwards through subsets. "One domino leads to the next." Avoid cognitively expensive broad targeting across unrelated verticals.
D4. Bridger JV Paused, Goodwill Pivot Instead
Bridger requested pause: can't get 50 sign-ups, in a money pinch, needs to sell high-ticket offers first. Team pivots to goodwill: get his high-ticket offer details, build a free framework for him as a lead magnet tool. "Good karma partners" approach. May resume in 30 days.
D5. Brad Readiness Confirmation is Gating Next Steps
If Brad is ready with his clinic list, JV track becomes priority #1 as simplest path to revenue. Derek catching up today or tomorrow. Brad had a weekend event. Pending this conversation, team prioritizes accordingly.
D6. Win-Your-Money-Back JV Gateway
Playbook OS customers who convert to JV can earn back their playbook cost. "We won't take our split until you earn your money back." Creates a low-risk on-ramp from wedge product to full operating system partnership.
D7. HC Protocol Published as Thought Leadership
Will and Jason agreed: publish the HC protocol publicly as a framework. Not patentable (too obvious after the fact), but valuable for thought leadership positioning. Publish under Mastery OS or Mastery Made meta-venture brand. Build personal persona online.
D8. Wednesday Strategy Recenter Session
Will proposed Wednesday Feb 11 as strategy session to recenter all workstreams, recommit to ongoing cadence, and prevent shiny-object drift. Tyler/Covenant sync scheduled for end of week or following week. Focus on mapping use cases to technology, not opening rabbit holes.
A1. Confirm Brad Readiness & Clinic List
Derek · Feb 10 (today/tomorrow)
Catch up with Brad after his weekend event. Confirm he is ready to go with his clinic list. If confirmed, JV track becomes top priority. Report back to team ASAP.
A2. Build 25-Target B2B Expert Outreach List
Derek · Feb 14
Identify 25 B2B experts for Playbook OS outreach. Niche into 1-2 sub-verticals. Think domino-chain: who leads to who? Include Bridger's network contacts as potential pipeline. Bring list to Jason for customization strategy.
A3. Get Bridger's High-Ticket Offer Details
Derek · Feb 14
Request Bridger's sales pages, VSLs, and offer details for his high-ticket products. Minimal effort for him ("just send me the link"). Jason will build a free framework/playbook as a goodwill tool to help him drive sales. This keeps the relationship warm without creating work for Bridger.
A4. Share Playbook OS Go-To-Market Funnel Document
Jason · Feb 12
Jason has a fully fleshed-out GTM funnel for Playbook OS that was evolved to "good, reasonable plan" status. Share with Will and Derek for review and input before Wednesday strategy session.
A5. Finish HC Publisher Auto-Registry for Meetings
Jason · Feb 14
Complete the auto-registry update feature so meeting pages are automatically added to the neural registry on publish. Also finish domain management cleanup to make multi-domain publishing less clunky.
A6. Plan Wednesday Strategy Recenter Session
Will · Feb 11
Wednesday session to recenter all workstreams, recommit to ongoing meeting cadence, and prevent drift. Use case-first approach: map use cases to technology. Avoid opening new rabbit holes without clear direction.
A7. Schedule Tyler/Covenant Technical Sync
Will · Feb 14
Bring Tyler into a call to discuss alignment between Covenant secure compute cloud, HC protocol, and Mastery OS agent infrastructure. March 1 cloud launch approaching. Align killer use cases. May be end of this week or following week depending on readiness of strategy recenter.
B1. Bridger JV On Hold
Bridger explicitly asked to pause: "I think I'd have a hard time getting 50 people to sign up for this." In a money pinch, needs to focus on high-ticket offers. Could be 30 days before revisiting. Impact: one fewer active JV partner in pipeline. Mitigation: goodwill framework play keeps relationship warm.
B2. Brad Readiness Unconfirmed
Brad had an event over the weekend. Derek believes he's ready but hasn't confirmed. If Brad is NOT ready, the simplest-path-to-revenue (JV with clinic list) is delayed. Derek catching up today or tomorrow for confirmation.
B3. Playbook OS Infrastructure ~70% Complete
Jason has the architecture and most tooling ready but templates are not finalized, agent skill references are not wired, and the publisher needs domain management cleanup. "It wouldn't take very much more time" but is not shippable today for client delivery.
B4. Shiny-Object Drift Risk Across 5+ Tracks
HC protocol, Covenant cloud, Playbook OS, 14-day sprint, JV partnerships, expert OS builds -- multiple exciting tracks competing for attention. Jason flagged this directly: "How do we keep it dialed in so it's not just 'oh, shiny drift, another two weeks wasted.'" Wednesday recenter session is the mitigation.