# Mastery Monetization Lab — 14-Day Sprint Overview — HC v1.3.3
> Source: https://ideas.asapai.net/mastery-lab-14day-sprint-overview
> Type: sprint-overview | ID: mastery-lab-14day-sprint-overview

---
## hc-metadata
{
  "hc_version": "1.3.3",
  "hc_type": "sprint-overview",
  "artifact_id": "mastery-lab-14day-sprint-overview",
  "title": "Mastery Monetization Lab — 14-Day Sprint Overview",
  "description": "The complete 14-day, 5-phase, 30-tool sprint playbook for turning expertise into a monetization machine. Reconciled Feb 25, 2026 with strategic pivots: report-first funnel, Apply-only CTA, iterative phase loops, always-on outreach.",
  "tags": [
    "sprint",
    "overview",
    "mastery-lab",
    "14-day"
  ],
  "created": "2026-02-25",
  "updated": "2026-02-25",
  "author": "MasteryMade",
  "status": "active",
  "audience": "public",
  "registry_stack": {
    "meta": "ideas.asapai.net/meta-registry",
    "project": "ideas.asapai.net"
  },
  "phases": [
    {
      "id": "P1",
      "name": "Foundation",
      "days": "1-3",
      "tools": "T1-T6"
    },
    {
      "id": "P2",
      "name": "Validation",
      "days": "4-5",
      "tools": "T7-T11"
    },
    {
      "id": "P3",
      "name": "Outreach",
      "days": "6-7",
      "tools": "T12-T15"
    },
    {
      "id": "P4",
      "name": "Deliver",
      "days": "8-10",
      "tools": "T16-T22"
    },
    {
      "id": "P5",
      "name": "Close",
      "days": "11-14",
      "tools": "T23-T30"
    }
  ],
  "revenue_target": "$4,500-$7,500",
  "pricing_tiers": [
    {
      "name": "First Believers",
      "price": 500,
      "seats": 3
    },
    {
      "name": "Beta Cohort",
      "price": 1500,
      "seats": 5
    },
    {
      "name": "Full Lab",
      "price": 5000
    },
    {
      "name": "DFY",
      "price": "15000-25000"
    }
  ]
}

---
## hc-instructions
<h2>AI Agent Instructions</h2>
        <p>This page describes the complete 14-day Mastery Monetization Lab sprint. It is a public-facing overview designed for prospective participants and internal team alignment.</p>
        <h3>Key Facts</h3>
        <ul>
            <li>5 phases, 14 days, 30 tools — from zero pipeline to first revenue</li>
            <li>Revenue target: $4,500-$7,500 in 14 days</li>
            <li>Strategic corrections applied Feb 25, 2026: report-first funnel, Apply-only CTA, iterative phase gates</li>
            <li>Each phase has quality gates that must be passed before advancing</li>
            <li>Phase 1 is an iterative loop — team stays until gate is hit</li>
        </ul>
        <h3>Cross-References</h3>
        <ul>
            <li>Phase 1 execution: phase-1-internal-execution-v3</li>
            <li>Phase 2 execution: phase-2-internal-execution</li>
            <li>Phase 3 execution: phase-3-internal-execution</li>
            <li>Phase 4 execution: phase-4-internal-execution</li>
            <li>Phase 5 execution: phase-5-internal-execution</li>
            <li>Global dashboard: global-internal-execution</li>
        </ul>

---
## hc-context-public
{
        "sprint_structure": {
            "total_days": 14,
            "total_phases": 5,
            "total_tools": 30,
            "revenue_target_low": 4500,
            "revenue_target_high": 7500
        },
        "funnel_metrics": {
            "prospects_identified": 25,
            "engaged": 15,
            "workshop_attendees": "8-12",
            "qualified_applicants": "5-8",
            "closed": "3-5"
        },
        "phases": [
            {
                "id": "P1",
                "name": "Foundation",
                "days": [1, 2, 3],
                "theme": "Build Pipeline + Sales Infrastructure",
                "tools": ["T1: ICP Profiler", "T2: Pain Archaeologist", "T3: Fishing Hole Radar", "T4: Content Hook Generator", "T5: Pipeline Endpoint", "T6: Person/Post Finder"],
                "gate": "1+ 'how do I get more?' signal from report delivery",
                "is_iterative": true
            },
            {
                "id": "P2",
                "name": "Validation",
                "days": [4, 5],
                "theme": "Assessment + Proof of Value",
                "tools": ["T7: Assessment Gate", "T8: Application Pipeline", "T9: Case Study Draft", "T10: Testimonial Request", "T11: ROI Calculator"],
                "gate": "Assessment pipeline routes correctly + proof assets drafted"
            },
            {
                "id": "P3",
                "name": "Outreach",
                "days": [6, 7],
                "theme": "Direct Outreach + Workshop Promotion",
                "tools": ["T12: Loom Video Generator", "T13: DM Sequence Engine", "T14: Workshop Registration Page", "T15: Mid-Sprint Reconciliation"],
                "gate": "15+ workshop registrations + mid-sprint review complete"
            },
            {
                "id": "P4",
                "name": "Deliver",
                "days": [8, 9, 10],
                "theme": "Workshop + Audits + 1:1 Offers",
                "tools": ["T16: Workshop Delivery Kit", "T17: Recording Editor", "T18: Attendee Notes Generator", "T19: Follow-up Sequence", "T20: 1:1 Call Booker", "T21: Audit Delivery System", "T22: Reaction Capture"],
                "gate": "3+ 1:1 calls booked + 3 audits delivered"
            },
            {
                "id": "P5",
                "name": "Close",
                "days": [11, 12, 13, 14],
                "theme": "Social Proof + Launch + Revenue",
                "tools": ["T23: Testimonial Page Builder", "T24: Case Study Publisher", "T25: Launch Post Generator", "T26: Email Blast Engine", "T27: Objection Playbook", "T28: Follow-up Automator", "T29: Final Outreach Blitz", "T30: Sprint Retrospective"],
                "gate": "$4,500-$7,500 revenue + retrospective published"
            }
        ],
        "pricing": {
            "first_believers": { "price": 500, "seats": 3, "note": "Founding rate" },
            "beta_cohort": { "price": 1500, "seats": 5, "date": "April 1, 2026" },
            "full_lab": { "price": 5000 },
            "dfy": { "price_range": "15000-25000", "note": "Done-for-you implementation" }
        },
        "corrections_feb25": [
            "Workshop CTA removed from report — only CTA is 'Apply for Beta'",
            "Phase 1 is iterative loop, not linear march",
            "Gate changed from '20+ engagements' to '1+ how do I get more?'",
            "Derek outreach is always-on parallel track",
            "Assessment screens for tech readiness (separate from report)"
        ]
    }