# Untitled — HC v1.3.3
> Source: https://ideas.asapai.net/hc-meeting-2026-02-13-will-14day-labs-gtm
> Type: artifact | ID: hc-meeting-2026-02-13-will-14day-labs-gtm

---
## hc-metadata
{
  "hc_type": "artifact",
  "artifact_id": "hc-meeting-2026-02-13-will-14day-labs-gtm",
  "hc_version": "1.3.3",
  "version": "1.0.0",
  "created": "2026-02-13T09:31:00Z",
  "updated": "2026-02-19T00:00:00Z",
  "author": "MasteryMade",
  "category": "operations",
  "subcategory": "meeting-notes",
  "tags": [
    "meeting",
    "will-derek",
    "jason",
    "will",
    "gtm",
    "monetization",
    "14-day-sprint",
    "mastery-lab",
    "conduit",
    "hc-standard",
    "decisions",
    "action-items"
  ],
  "summary": "Jason & Will define the 14-day GTM sprint constraints: 30 hours total (15hrs/week), 2hrs/day target. ICP: entrepreneurs struggling to monetize AI. Pricing: 3-month upfront commitment with monthly discount after. Seed strategy: first 5 at discount, leverage Nico's community, teaser calls for testimonials. Will explains Conduit secure cloud agent stack — Jason proposes HC-compliant pages as portable agent recipes (the 'iPhone moment' for AI agents).",
  "meeting_data": {
    "date": "2026-02-13",
    "meeting_type": "Will 1:1",
    "duration_minutes": 57,
    "attendees": [
      "Jason",
      "Will Preble"
    ],
    "decisions": [
      "14-day sprint constraint: 30 hours total (15hrs/week), ~2hrs/day for reproducibility",
      "ICP for 14-day sprint: entrepreneurs/operators struggling to monetize AI",
      "Pricing model: 3-month upfront commitment, then monthly at discount to reduce churn",
      "Rolling membership (not cohort-locked) but with structured onboarding windows",
      "Seed with first 5 people at discounted rate for testimonial extraction",
      "Fast-track coaching (15-min slots) opens before formal April 1 launch",
      "Meta-product: the 14-day sprint process itself becomes the sellable playbook",
      "HC-compliant pages proposed as portable agent recipes for Conduit stack"
    ],
    "action_items": [
      {
        "task": "Map out 14-day sprint steps with 80/20 breakdown per step",
        "owner": "Jason",
        "deadline": "2026-02-17"
      },
      {
        "task": "Draft messaging and marketing angle for go-to-market sprint",
        "owner": "Will",
        "deadline": "2026-02-17"
      },
      {
        "task": "Define pricing tiers and stack deal for founder cohort",
        "owner": "Jason + Will",
        "deadline": "2026-02-17"
      },
      {
        "task": "Landing page up by ~Feb 20",
        "owner": "Jason + Will",
        "deadline": "2026-02-20"
      },
      {
        "task": "Explore Nico community as distribution channel with affiliate %",
        "owner": "Will",
        "deadline": "2026-02-17"
      },
      {
        "task": "Monday call: finalize 14-day plan, then day 1 execution starts",
        "owner": "Jason + Will",
        "deadline": "2026-02-17"
      }
    ],
    "blockers": [
      "Derek unavailable (birthday) — rescheduled to Monday",
      "Time constraint: can't spend 8hrs/day building if playbook must be reproducible at 2hrs/day"
    ],
    "topics": [
      "14-day sprint constraints",
      "ICP definition",
      "pricing model",
      "go-to-market strategy",
      "Conduit secure cloud",
      "HC protocol as agent recipes",
      "meta-product concept",
      "community seeding"
    ]
  },
  "registry_stack": [
    {
      "level": "organization",
      "url": "https://ideas.asapai.net/",
      "auto_load": true,
      "priority": 2
    }
  ]
}

---
## hc-instructions
Jason & Will 1:1 (57 min) on Feb 13, 2026. Primary focus: defining constraints for the 14-day GTM monetization sprint that becomes both a product and a meta-playbook. Secondary: Will explains Conduit secure cloud stack, Jason proposes HC-compliant pages as portable agent recipes. Monday is day zero — finalize plan, then execute.

---
## hc-context-public
{
  "key_decisions": [
    "14-day sprint: 30 hours total, ~2hrs/day, reproducible by ICP",
    "ICP: entrepreneurs struggling to monetize AI",
    "3-month upfront pricing to reduce churn, then monthly at discount",
    "First 5 at discount for testimonial extraction",
    "HC pages as portable agent recipes for Conduit stack",
    "Monday = day zero, finalize plan + start execution"
  ],
  "action_items": [
    { "task": "Map 14-day sprint steps (80/20 breakdown)", "owner": "Jason" },
    { "task": "Draft messaging/marketing angle", "owner": "Will" },
    { "task": "Define pricing tiers", "owner": "Jason + Will" },
    { "task": "Landing page by ~Feb 20", "owner": "Jason + Will" },
    { "task": "Explore Nico community distribution", "owner": "Will" },
    { "task": "Monday call: finalize plan, day 1 starts", "owner": "Jason + Will" }
  ],
  "blockers": [
    "Derek unavailable — rescheduled to Monday",
    "Reproducibility constraint limits build time"
  ]
}