# Day 13: Follow-up & Objection Handling — HC v1.3.3
> Source: https://ideas.asapai.net/day-13-complete-v2
> Type: sprint-playbook | ID: day-13-complete-v2

---
## hc-metadata
{
  "hc_version": "1.3.3",
  "hc_type": "sprint-playbook",
  "artifact_id": "day-13-complete-v2",
  "title": "Day 13: Follow-up & Objection Handling",
  "description": "Day 13 of the 14-day Mastery Monetization Lab sprint. Phase 5 continues — Proof & Close. The day between launch and close. Follow up every prospect who showed interest but hasn't committed. Record personalized micro-Loom videos addressing specific objections. Move fence-sitters to a decision. Tools include Personalized Micro-Loom Objection Buster and Follow-up Sequence Builder.",
  "created": "2026-02-21T18:30:00-05:00",
  "tags": [
    "sprint",
    "day-13",
    "follow-up",
    "objections",
    "micro-loom",
    "mastery-lab"
  ],
  "participants": [
    "Derek Kaschak",
    "Will Preble",
    "Jason"
  ],
  "sprint_day": 13,
  "depends_on": [
    "day-12-complete-v2"
  ],
  "corrections_applied": [
    "C1-connect-only",
    "C2-hand-raising-agitation",
    "C3-three-channel",
    "C4-inline-quality-gates",
    "C5-tool-personalization",
    "C6-reconciliation-days"
  ],
  "registry_hint": "meeting-intelligence-registry-athio"
}

---
## hc-instructions
<p>This is Day 13 of a 14-day monetization sprint for the Mastery Monetization Lab. Phase 5: Proof & Close (Day 3 of 4). Day 12 launched the paid offering. Day 13 is the critical follow-up day — the day between launch and close where conversions happen or die. Follow up every prospect who showed interest but hasn't committed. Record personalized micro-Loom videos (30-60 sec) addressing specific objections. Deploy the follow-up sequence to non-responders. Target: 3+ fence-sitters moved to "ready to commit", zero prospects left without a response.</p>

---
## hc-context-public
{
    "sprint_day": 13,
    "phase": "Phase 5 — Proof & Close (Day 3 of 4)",
    "objective": "Follow up every prospect and address objections with personalized micro-Looms",
    "key_outputs": ["All prospects followed up", "Micro-Loom objection videos recorded", "Fence-sitters advanced to decision", "Pipeline at final stage"],
    "quality_gate": "Every prospect has been contacted and their objection addressed",
    "time_estimate": "3-4 hours"
  }