# Day 11: Build Social Proof Assets — HC v1.3.3
> Source: https://ideas.asapai.net/day-11-complete-v2
> Type: sprint-playbook | ID: day-11-complete-v2

---
## hc-metadata
{
  "hc_version": "1.3.3",
  "hc_type": "sprint-playbook",
  "artifact_id": "day-11-complete-v2",
  "title": "Day 11: Build Social Proof Assets",
  "description": "Day 11 of the 14-day Mastery Monetization Lab sprint. Phase 5 begins — Proof & Close. Transform Day 10 testimonials and audit reactions into marketing assets: case studies, LinkedIn carousels, and a testimonial gallery page. These assets are ammunition for the Day 12 launch announcement. Tools include the Case Study Generator and Social Proof Carousel Builder.",
  "created": "2026-02-21T21:00:00-05:00",
  "tags": [
    "sprint",
    "day-11",
    "social-proof",
    "case-study",
    "carousel",
    "mastery-lab"
  ],
  "participants": [
    "Derek Kaschak",
    "Will Preble",
    "Jason"
  ],
  "sprint_day": 11,
  "depends_on": [
    "day-10-complete-v2"
  ],
  "corrections_applied": [
    "C1-connect-only",
    "C2-hand-raising-agitation",
    "C3-three-channel",
    "C4-inline-quality-gates",
    "C5-tool-personalization",
    "C6-reconciliation-days"
  ],
  "registry_hint": "meeting-intelligence-registry-athio"
}

---
## hc-instructions
<p>This is Day 11 of a 14-day monetization sprint for the Mastery Monetization Lab. Phase 5 begins: Proof & Close. Day 10 delivered audits and extracted testimonial reactions. Day 11 transforms those raw reactions into polished marketing assets — case studies, LinkedIn carousels, and a testimonial gallery page. These assets are ammunition for the Day 12 launch announcement. The goal is not bragging — it's reducing risk for the buyer by showing them that people like them got results.</p>

---
## hc-context-public
{
    "sprint_day": 11,
    "phase": "Phase 5 — Proof & Close (Day 1 of 4)",
    "objective": "Build social proof assets from audit testimonials",
    "key_outputs": ["2-3 case studies", "1 LinkedIn carousel", "Testimonial gallery page"],
    "quality_gate": "Social proof assets ready to deploy in Day 12 launch",
    "time_estimate": "2-3 hours"
  }