Define your ideal customer and structure your 3-tier offer ladder with AI assistance
Day 1 has no dependencies (you're starting fresh), but verify these logistics before diving in:
You're targeting early-stage coaches, consultants, fractional execs (0-2 years in business, $0-$100K revenue) who struggle to monetize their expertise. Their core pain: "I have expertise but don't know how to package/price/scale it."
Today you'll VALIDATE this ICP with research, write it as a compelling profile, and structure offers that solve their pain. If your network is different (e.g., Nico knows agency owners, not coaches), adjust the ICP - but keep the framework.
Day 1 is about clarity. You'll define WHO you're serving (ICP), WHAT you're offering (3-tier ladder), and WHY they'll buy (pain → transformation). By end of day, you'll have a research-backed ICP profile and priced offer structure ready for validation.
Early-stage coaches, consultants, fractional execs ($0-$100K revenue) who need to monetize their expertise
"I have expertise but don't know how to package/price/scale it"
ICP profile (polished) + 3-tier offer ladder ($0/$97-300/$1,500-3K) + team approval recorded
ICP documented + offers priced + team sign-off by 5pm
Before you start researching, ask: "What's the ONE thing that unlocks everything else in this 14-day sprint?"
Answer: Knowing exactly WHO your ICP is. If you get this wrong, everything downstream fails - wrong fishing holes (Day 2), wrong pain language (Day 3), wrong validation page (Day 4). Get this right, and Days 2-14 flow naturally because you're speaking to a SPECIFIC person with a SPECIFIC pain.
Don't settle for "coaches struggling to grow." That's everyone. You need: "Executive coaches, 0-2 years in business, coming from corporate, charging $500/month for 1:1s, want to package expertise into $3K group offer but don't know how to price it without imposter syndrome."
The more specific your ICP, the easier everything else becomes.
Don't wait until 5pm to discover you're behind. Track these checkpoints throughout the day:
Motion: Spending 90min perfecting ICP doc formatting, adding fancy graphics, rewriting the same paragraph 7 times
Progress: ICP profile that's "good enough" (7/10) with team approval by 3pm
Remember: You'll refine this ICP throughout the sprint as you get market feedback. Day 1 goal = directionally correct, not perfect. Ship it.
If you go over 30min: You're perfecting, not executing. Remember: Day 2 needs this by 5pm. Better to have "good enough" approved than "perfect" sitting in your drafts.
Paste this prompt into Claude or ChatGPT with your expertise area and revenue stage. The AI will search coaching/consulting communities and extract verbatim pain language from real experts struggling with monetization.
You are a customer research expert specializing in early-stage coaches and consultants.
I need you to research my target ICP:
- Expertise area: [YOUR EXPERTISE - e.g., "executive coaching", "fractional CFO", "marketing consultant"]
- Revenue stage: [e.g., "$0-50K", "$50-100K"]
Please:
1. Search LinkedIn coaching/consulting groups, r/Entrepreneur, r/Consulting, podcast transcripts for this expertise area
2. Find 50+ posts/comments where experts are venting about monetization challenges
3. Extract VERBATIM pain phrases (10-50 words each) - exact language they use, don't paraphrase
4. Cluster phrases into categories: Monetization, Scaling, Positioning, Confidence
5. Score each phrase by emotional intensity (1-10)
6. Return 3-5 validated ICP profiles with:
- Demographics (age range, background, tech proficiency)
- Current revenue/situation
- Top 5 pain points (with verbatim quotes)
- Buying triggers ("what makes them decide NOW")
- What they've already tried (failed solutions)
Format as structured profiles I can use immediately for messaging.
Transform dry research bullets into compelling narrative ICP profiles. This skill generates 3 emotional story angles (expertise trapped, 1:1 ceiling, imposter syndrome) written in your voice. Pick the best, light edit, done.
Install this skill in Claude Desktop, then activate with the command above. Paste your ICP research and it will generate 3 narrative variations.
:persona_novelist in ClaudeApply Alex Hormozi's value equation to your ICP's pains and generate a complete 3-tier offer stack with pricing, guarantees, and scarcity mechanics.
You are an offer architect using Alex Hormozi's value equation framework. My ICP's main pains: [PASTE TOP 3 PAIN POINTS FROM TOOL 1A] Transformation I provide: [e.g., "Package their expertise into scalable offers", "Go from $500/month to $5K/month same expertise"] Time commitment available: [e.g., "They can dedicate 5 hours/week for 12 weeks"] Please create a 3-tier offer ladder: TIER 0 (FREE): - What: Workshop or playbook that solves ONE micro-pain immediately - Why: Builds trust, demonstrates expertise, captures leads - Deliverable: [specific outcome] TIER 1 ($97-300): - What: Low-friction entry offer - Win-back guarantee: "Recoup investment in X days or full refund" - Calculate exact win-back timeline based on transformation TIER 2 ($1,500-3,000): - What: Fast Track Labs core program - Discount: "Founder pricing" for early adopters - Scarcity: 5 spots only, expires Day 14 of sprint - Value stack: List all components TIER 3 ($5K+): - Placeholder only for future upsell For each tier, provide: - Headline (value proposition) - Subheadline (specific outcome) - Pricing rationale (why this price point) - Scarcity mechanics - Guarantee structure
Your chosen ICP profile should have:
RED FLAG: If your ICP feels generic ("coaches who want to grow"), go back to Tool 1A. You need specificity or everything downstream fails.
Your polished ICP doc should:
RED FLAG: If you read it and think "this could be anyone," it's too broad. Narrow until it feels uncomfortably specific.
Your 3-tier offers should:
RED FLAG: If you can't defend pricing with straight face, revisit value equation. "Feels expensive" means you haven't articulated transformation clearly.
ICP: Executive coaches, 45-60 years old, spent 20+ years in Fortune 500, laid off or retired early, started coaching 0-2 years ago. Currently charging $500-$1,500/month for 1:1 coaching (4-6 clients max). Revenue: $2K-$9K/month. Want to package expertise into group programs but:
Buying trigger: 6-month financial runway (when savings hit $20K, panic sets in)
What they've tried: Amy Porterfield course ($2K, didn't finish), hired VA ($500/mo, fired after 2 months), hoped referrals would come (they didn't)
Network test: Derek knows 8 people like this, Nico knows 12
ICP: Coaches and consultants who want to grow their business and make more money. They're frustrated with their current situation and looking for solutions.
Why this fails: Could describe 10 million people. No specificity, no verbatim quotes, no clear buying trigger, can't picture an actual human.
TIER 0 (FREE): "The 1-Hour Pricing Workshop" - Walk through 3-step pricing framework live, leave with exact number to charge for signature offer
TIER 1 ($197): "Expertise Packager Playbook" - 5 templates (ICP worksheet, offer canvas, pricing calculator, objection scripts, guarantee formula). Win-back: "If you don't have clarity on your $3K offer idea in 7 days, full refund."
TIER 2 ($1,997): "Fast Track Labs: Founder Cohort" - 14-day sprint to validated offer (includes 30 AI tools, daily implementation guides, 1:1 audit, 5 lifetime spots only, ends Dec 31). Value stack: $8K+ in tools + time.
TIER 0: Free PDF guide
TIER 1: $99 course with videos
TIER 2: $999 coaching program
Why this fails: No specific outcomes, no guarantees, generic pricing, unclear what they actually GET.
→ SOLUTION: Text Derek/Nico right now: "Who do you know who's struggling to monetize their expertise?" Get 5 names. Google those people. What do they have in common? That's your ICP. Feed THAT back into Tool 1A for refinement.
→ SOLUTION: Perfect. You need 5 customers in 14 days, not 5,000. Narrow is GOOD. If Derek/Nico know 20+ people who fit this ICP, you have enough for validation. You can expand ICP later in future cohorts.
→ SOLUTION: Pick ONE for this sprint. Run a 14-day sprint per ICP if you want to test both, but don't dilute messaging by trying to speak to two audiences at once. Days 2-3 will fail if you hedge.
→ SOLUTION: Trust Tool 1C's Hormozi value equation FIRST, then validate Days 3-8. If hand-raiser posts get 0 response because "too expensive," you'll know by Day 3. Don't pre-optimize based on fear. Test it.
Google Doc template with all sections pre-formatted (demographics, pains, triggers, failed solutions)
Editable template for 3-tier ladder with Hormozi value equation calculator
Printable checklist with all quality gates and time checkpoints
Copy/paste template: "Day 1 complete ✅ ICP: [summary] Offers: [3-tier] Team approved: [time]"
Tonight: Rest. You defined WHO you're serving and WHAT you're offering. That's the foundation.
Tomorrow (Day 2): You'll use this ICP to find WHERE they hang out online (fishing holes), WHO specifically to connect with (50 LinkedIn prospects), and WHAT language they use (10 pain phrases). Day 2 builds directly on today's work.
By Day 3: You'll post hand-raiser content using this exact ICP language to validate demand. If you nailed the ICP today, Day 3 will get 20+ engagements. If ICP was off, you'll know immediately and can course-correct.
Post in Slack: "Day 1 done ✅ ICP locked: [1-sentence summary]. Ready for Day 2."