Stage: Cold prospect (unknown, research-based)
Data Source: Public research (website, LinkedIn, podcast, etc.)
Tone: Intelligent peer. Someone who did their homework. Warm but substantive. Never salesy.
Personalization Level: Deep (reference their specific content, frameworks, audience)
Trust Mechanism: Psychographic accuracy proves real research. OS explainer shows substance. AI demo proves tech works.
Anti-Patterns to Avoid: Generic pitch language, hype, urgency tactics, self-congratulatory language, unsubstantiated claims, fabricated quotes
Sections: Hero + Model + Demo + Trade + Arc + Next Steps
Design: Dark theme (#0a0a0a), amber accents (#f59e0b), Space Grotesk/Inter, sticky nav, progress bar