Don't Study B.A.N.K.
Experience What the Coaching Sounds Like.
We're not going to teach you Cheri Tree's methodology. She's spent 23 years building it, validating it at San Francisco State University, and training 125+ certified coaches across 180+ countries. We're not qualified to teach it and a 10-minute read wouldn't do it justice.
Instead, here are three real sales scenarios. For each one, you'll see what generic AI says — and what an AI trained on Cheri's actual coaching methodology could say. The difference is the point.
Know your code first
If you haven't taken the B.A.N.K. assessment, do that now. 90 seconds. Free. crackmycode.com/cheri
Same Question, Different Depth
Pick a situation. See the gap between generic advice and methodology-aware coaching.
Lead with data and be organized. Prepare a structured presentation with clear metrics. Show ROI calculations. Be confident and professional. Practice your delivery. Have backup slides ready in case she asks tough questions.
Stop. She's telling you exactly how she buys.
"Prove it works" + "15 minutes" + "analytical, process-oriented" — she's leading with Knowledge and Blueprint values. She needs credible evidence and a structured process she can evaluate. Two things before anything else.
Don't open with stories. Don't open with energy. Don't open with "imagine what's possible." Those are triggers for other types and tripwires for hers.
Do open with the independently validated methodology — San Francisco State University, multiple studies confirming the four-factor structure. Then the real-world results: up to 300% improvement in sales closing ratios across the direct selling channel.
Structure the 15 minutes in blocks she can follow: Minutes 1-3, frame the problem. 4-8, demonstrate with a live 90-second assessment. 9-12, ROI case connected to her revenue. 13-15, don't close. Ask: "What would you need to see in a pilot?" That's a Knowledge question. Let her design the next step.
One more thing — don't apologize for the 15-minute constraint. Her type respects efficiency. You're presenting evidence and letting her draw conclusions. That's exactly how she wants to buy.
Follow up one more time with a gentle nudge. Add urgency — mention a deadline or limited availability. Consider offering a small discount to re-engage. If no response after 3 attempts, move on and circle back in 30 days.
Before we chase, let's diagnose. "Excited" and "asked great questions" could mean very different things depending on her code.
If she's Nurturing-first: She WAS genuinely excited. But she went home, thought about it away from your energy, and started second-guessing whether it "feels right." Your follow-ups probably led with logistics or urgency. That's a tripwire. She needs warmth, not pressure. Send a personal note — no pitch. Ask how her weekend went. Re-establish the human connection first.
If she's Knowledge-first: "Great questions" is the tell. She's not ghosting you — she's researching. She's comparing your proposal against alternatives, checking your claims, running her own analysis. More follow-ups feel like pressure, which is a Knowledge tripwire. Send her additional data. A case study. Something that feeds the analysis rather than rushing it.
If she's Blueprint-first: The proposal might have lacked structure. Did you include a clear timeline? A step-by-step implementation plan? Blueprints need to see the process before they commit. Send a one-page project plan with milestones.
If she's Action-first: Silence after 5 days from an Action type means you've likely lost the deal. They decide fast. The "excitement" may have been social, not buying intent. If you try, make it bold and brief: one sentence, a deadline, no fluff.
The recovery strategy is completely different depending on why she went quiet. Generic follow-up treats all silence the same. B.A.N.K. treats it as a diagnostic.
A 25% close rate is common. Focus on qualifying better upfront — spend more time with prospects who match your ideal customer profile. Improve your objection handling. Practice your pitch. Consider A/B testing different approaches. Record your calls and review them for patterns.
25% is not a coincidence. It's a diagnosis.
There are four buying personality types. If you're selling in your own code — leading with YOUR values in every conversation — you naturally connect with the roughly 25% of prospects who share your dominant type. The other 75% aren't bad leads. They're code mismatches.
"We click instantly with some prospects" — those are people who share your first code. "Hitting a wall with others" — those are likely your last-place code. The wall isn't random. It's predictable.
Here's the test: think about your last 10 losses. Do they share patterns? Did they all want more data and you led with energy? Did they all want connection and you led with credentials? Did they all want speed and you gave them a 45-minute presentation?
The fix isn't a better script. It's recognizing that you need four different scripts — same offer, completely different language, emphasis, and pace, matched to each buying personality.
Objection handling training doesn't solve this because the objection isn't the problem. The objection is the symptom of a code mismatch that happened 10 minutes earlier. By the time they object, you've already triggered the wrong values.
Generic AI Doesn't Have a Methodology
The coaching examples above aren't magic. They're the result of a specific, validated system applied with depth. Here's what makes the difference.
- Reads buying signals, not just words. "Prove it works in 15 minutes" isn't just a request — it reveals how this person makes decisions. The AI maps those signals to a validated personality framework instead of treating every prospect the same.
- Produces different advice for identical situations. "Deal went silent" generates four different recovery strategies, not one. Because the reason for silence depends on personality type, and the wrong recovery makes it worse.
- Catches generic advice before it reaches you. Every response gets scored against the coaching methodology. "Add urgency" might score well for one personality type and be a tripwire for another. The system catches that and generates type-appropriate alternatives.
- Explains WHY, not just WHAT. "Don't open with stories" isn't a random tip. It's because this prospect's personality type processes evidence before narrative. The reasoning builds your judgment, not just your script.
What We Don't Know Yet
- We built these examples from Cheri's public content. Her book, keynotes, the validation study, and how B.A.N.K. is described across her platforms. The coaching depth you see above is our interpretation. Cheri's actual coaching goes deeper in ways we haven't seen.
- The real system would be trained on her private methodology — how she actually coaches certified trainers through specific situations, the judgment calls that aren't in the book, the nuance she brings to advanced code combinations and edge cases.
- We don't know what we'd get wrong. Some of our framing above might not match how Cheri teaches. That's exactly why extraction works WITH the expert, not from a distance. The gap between "sounds about right" and "that's exactly how I'd coach it" is the gap this partnership would close.
- This is a concept, not a product. What you're seeing is an illustration of the format, not a finished AI. Building the real version requires Cheri's participation, her source material, and her validation at every step.