import { useState } from "react"; const experts = [ { id: 1, name: "Mor Assouline", niche: "SaaS Sales Demo Coaching", tier: "accessible", location: "Fort Lauderdale, FL (AZ ties)", skool: true, skoolNote: "Has Skool profile + DTC University community", why: "Former 3X VP of Sales for SaaS startups. Founded FDTC (From Demo To Close). $3,995/yr coaching program. Trained reps at ZoomInfo, HubSpot, Zendesk, Dialpad. Featured on ShoutOut Arizona. His frameworks are hyper-specific and playbook-ready.", audience: "Strong LinkedIn, podcast (SaaS Talks), growing brand", revenue: "$300K–$800K", frameworks: "From Demo To Close system, Sales Cocktail swipe file, Discovery → Demo → Close framework, Unselling method, Buyer Persona + Buying Scenario", playbook: "His Demo-to-Close framework as an interactive playbook — AEs walk through discovery, demo structure, and follow-up with AI-assisted practice.", links: { linkedin: "https://www.linkedin.com/in/morassouline/", x: "https://x.com/mistamor", instagram: "https://www.instagram.com/fromdemotoclose/", skool: "https://www.skool.com/@mor-assouline-6342", website: "https://www.fdtcuniversity.com/" } }, { id: 2, name: "Alex Berman", niche: "Cold Email / B2B Lead Gen for Agencies", tier: "mid", location: "Remote / US", skool: false, skoolNote: "Recommends Skool on his tools page. Uses Teachable.", why: "Author of 'The Cold Email Manifesto.' 90K+ YouTube. Built and exited 5 SaaS companies. Runs Galadon mastermind. 14K+ clients served. His 3Cs method is simple, teachable, perfect for playbooks.", audience: "90K YouTube, strong LinkedIn", revenue: "$1–3M", frameworks: "3Cs Method (Compliment, Case Study, CTA), The Baking Method (year-long follow-up), 50 Cold Email Scripts, Email10K program", playbook: "His 3Cs cold email method + The Baking Method as an interactive outreach playbook with AI personalization.", links: { linkedin: "https://www.linkedin.com/in/alexanderberman", youtube: "https://www.youtube.com/@Alex_Berman", website: "https://alexberman.com/", teachable: "https://alexberman.teachable.com/" } }, { id: 3, name: "Chris Orlob", niche: "SaaS Sales Discovery / Enterprise Selling", tier: "mid", location: "US", skool: false, skoolNote: "No Skool. Runs pclub.io platform + Slack community.", why: "Former VP of Revenue at Gong ($200K to $200M+ ARR). Founded pclub.io. 11K+ sales professionals trained. Sells $25K masterclasses. Extremely framework-rich, data-backed.", audience: "100K+ LinkedIn, YouTube, TikTok, X", revenue: "$1–5M", frameworks: "Discovery Masterclass, SPICED framework, Creating Urgency system, Socratic Questioning Sequence, Closing Motion Strategies", playbook: "His data-backed discovery framework — interactive playbook showing reps exactly which questions to ask and when.", links: { linkedin: "https://www.linkedin.com/in/chrisorlob/", website: "https://www.pclub.io/" } }, { id: 4, name: "Nikki Rausch", niche: "Relationship-Based Sales / The Selling Staircase", tier: "accessible", location: "Pacific Northwest", skool: false, skoolNote: "No Skool. Runs Sales Maven Society membership.", why: "25+ years sales experience (Gates Foundation, HP, NASA). 'Sales Maven' brand. Her Selling Staircase is a clean 5-step framework PERFECT for playbook conversion. Anti-pushy, relationship-first. Very accessible.", audience: "LinkedIn, podcast (300+ episodes), Instagram (4.7K), email list", revenue: "$300K–$700K", frameworks: "The Selling Staircase (5 steps), Buying Signals, Closing the Sale, Expertise Questions, Permission-based selling", playbook: "Her Selling Staircase — each of the 5 steps becomes an interactive module with AI feedback.", links: { linkedin: "https://www.linkedin.com/in/nicolerausch/", instagram: "https://www.instagram.com/your_sales_maven/", website: "https://yoursalesmaven.com/" } }, { id: 5, name: "Josh Braun", niche: "Cold Outreach / Non-Pushy B2B Sales", tier: "mid", location: "New York", skool: false, skoolNote: "No Skool.", why: "'Badass B2B Growth Guide' — 6,400+ buyers. Strong LinkedIn. Teaches non-manipulative sales through micro-frameworks. Content is bite-sized and EXTREMELY framework-heavy. Literally made for Playbook OS.", audience: "150K+ LinkedIn, Inside Selling podcast, newsletter", revenue: "$500K–$1.5M", frameworks: "Badass B2B Growth Guide, Poke the Bear cold calling, Discovery Call Course, Objection flashcards, Tongue Tied, email templates", playbook: "Each micro-framework becomes a standalone micro-playbook — objection handling, cold email openers, discovery questions — with AI personalization.", links: { linkedin: "https://www.linkedin.com/in/josh-braun/", website: "https://joshbraun.com/", courses: "https://academy.joshbraun.com/" } }, { id: 6, name: "Mark Kosoglow", niche: "B2B Sales Leadership / Outbound Revival", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool. Runs Digital Sales Collective.", why: "Co-founder of Digital Sales Collective with Andrew Mewborn. Former VP Sales at Outreach. Teaches high-energy outbound sales and coaching. Masterclasses on prospecting, discovery, value-based selling.", audience: "Growing LinkedIn, DSC community", revenue: "$500K–$1.5M", frameworks: "Digital Sales Collective masterclasses, prospecting cadences, value-based selling, sales coaching frameworks", playbook: "His outbound prospecting system as a daily-action playbook with AI-generated messaging.", links: { linkedin: "https://www.linkedin.com/in/mkosoglow/" } }, { id: 7, name: "Kyle Asay", niche: "Enterprise Sales / Closing Complex Deals", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "VP of Sales who posts transparent sales leadership content on LinkedIn. Known for enterprise deal management, multi-threading, moving stuck deals. Very engaged, approachable.", audience: "~50K LinkedIn", revenue: "$200K–$500K (side coaching/content)", frameworks: "Enterprise deal management, multi-threading frameworks, pipeline management systems", playbook: "His enterprise deal management framework — interactive playbook with AI-assisted stakeholder mapping.", links: { linkedin: "https://www.linkedin.com/in/kyleasay/" } }, { id: 8, name: "Jeb Blount", niche: "Fanatical Prospecting / Sales EQ", tier: "mid", location: "Georgia", skool: false, skoolNote: "No Skool. Runs Sales Gravy platform + university.", why: "Author of 18 books including 'Fanatical Prospecting' (sales bible). Founded Sales Gravy. 360K+ weekly subscribers. #1 downloaded sales podcast. Very framework-rich.", audience: "YouTube, LinkedIn, X (@SalesGravy), Instagram, podcast", revenue: "$5M+ (Sales Gravy org)", frameworks: "Fanatical Prospecting, Sales EQ, Objections framework, 30-Day Rule, Golden Hours, Virtual Selling", playbook: "His 'Fanatical Prospecting' methodology — 30-day interactive challenge with daily actions and AI-tracked metrics.", links: { linkedin: "https://www.linkedin.com/in/jebblount/", x: "https://x.com/salesgravy", youtube: "https://www.youtube.com/@SalesGravy", website: "https://salesgravy.com/", website2: "https://jebblount.com/" } }, { id: 9, name: "Mike Weinberg", niche: "New Business Development / Sales Management", tier: "mid", location: "US", skool: false, skoolNote: "No Skool.", why: "Author of 'New Sales. Simplified.' Consultant, coach, speaker. Blunt, tell-it-like-it-is style. Specialty is NEW business development. Frameworks are very actionable.", audience: "Moderate YouTube, strong speaking circuit, LinkedIn", revenue: "$1–3M", frameworks: "New Sales Simplified framework, Sales Story Talking Points, Target Account Selection, New Business Attack Plan", playbook: "His 'New Business Attack Plan' — interactive playbook: build target list, craft sales story, execute outbound.", links: { linkedin: "https://www.linkedin.com/in/mikeweinberg/", website: "https://mikeweinberg.com/" } }, { id: 10, name: "Art Sobczak", niche: "Cold Calling / Inside Sales", tier: "accessible", location: "Scottsdale, AZ", skool: false, skoolNote: "No Skool.", why: "40+ year veteran of inside sales training. Wrote 'Smart Calling' (#1 Amazon sales book on day one). Lifetime Achievement Award from AAISP. 1700+ training programs delivered. His call frameworks are INSANELY structured and playbook-ready. SCOTTSDALE-BASED.", audience: "LinkedIn, YouTube, podcast, weekly newsletter, 100K+ email list", revenue: "$500K–$2M", frameworks: "Smart Calling method, Pre-Call Research / Social Engineering, Opening Statements, Objection Prevention, Complete call process", playbook: "His Smart Calling system — interactive call prep playbook: research prospects, build openings, practice with AI before real calls.", links: { linkedin: "https://www.linkedin.com/in/artsob", x: "https://x.com/ArtSobczak", website: "https://smartcalling.com/", training: "https://artsobczak.training/" } }, { id: 11, name: "Vouris (Kyle & team)", niche: "B2B Startup Sales Team Building", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "3K YouTube subs but hyper-focused on VC-backed B2B startups. 3-step program: Planning → Hiring → Training. Perfect for startups building sales teams from scratch.", audience: "~3K YouTube, LinkedIn", revenue: "$300K–$800K", frameworks: "3-Step Sales Team Build (Plan, Hire, Train), Sales Playbook Creation, Startup Sales Process Design", playbook: "Startup sales team building framework — interactive playbook for founders going from 0 to first 5 hires.", links: { linkedin: "https://www.linkedin.com/company/vouris/", youtube: "https://www.youtube.com/@Vouris", website: "https://www.vouris.com/" } }, { id: 12, name: "Robin Robins", niche: "IT/MSP Marketing & Sales", tier: "mid", location: "Nashville, TN", skool: false, skoolNote: "No Skool.", why: "Founder of Technology Marketing Toolkit. 20+ years coaching 10K+ IT business owners. SUPER niche = MSP/IT companies. Dominant in her vertical.", audience: "11K YouTube, dominant niche email list, events", revenue: "$5M+", frameworks: "Technology Marketing Toolkit, MSP Sales Blueprint, IT Lead Gen system, Done-for-you marketing campaigns", playbook: "Her MSP marketing toolkit — interactive playbook for IT company owners to launch lead gen campaigns.", links: { linkedin: "https://www.linkedin.com/in/robinrobins/", youtube: "https://www.youtube.com/@TechnologyMarketingToolkit", website: "https://www.technologymarketingtoolkit.com/" } }, { id: 13, name: "Natasha Vilaseca", niche: "LinkedIn Social Selling for B2B", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "Built her business through LinkedIn social selling. Teaches B2B professionals to dominate lead gen via LinkedIn. Tactical, framework-heavy. Very accessible.", audience: "Growing YouTube + LinkedIn", revenue: "$200K–$600K", frameworks: "LinkedIn Lead Gen System, Social Selling for B2B, Profile Optimization, Connection Campaigns, DM sequences", playbook: "Her LinkedIn lead gen system — step-by-step interactive playbook: optimize → target → connect → convert.", links: { linkedin: "https://www.linkedin.com/in/natashavilaseca/" } }, { id: 14, name: "Dave Lorenzo", niche: "Client Relationships / Cross-Selling", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "Coaching sales executives since 1996. Unique niche — growing EXISTING customer relationships (not cold outreach). YouTube + courses.", audience: "Small YouTube, strong niche following", revenue: "$300K–$800K", frameworks: "Cross-sell/upsell frameworks, Client Retention system, Referral Generation, Relationship Revenue", playbook: "His relationship revenue framework — interactive playbook for account managers to identify upsell opportunities.", links: { linkedin: "https://www.linkedin.com/in/davelorenzo/", website: "https://davelorenzo.com/" } }, { id: 15, name: "Lori Richardson", niche: "B2B Sales Growth / Women in Sales", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "'Score More Sales' brand. B2B Sales Growth Speaker, Trainer. Helps B2B company leaders solve sales team problems. Women in Sales advocate. Very approachable.", audience: "LinkedIn, YouTube", revenue: "$300K–$700K", frameworks: "Score More Sales methodology, Pipeline & People framework, Sales Team Problem-Solving, Women in Sales programs", playbook: "Her sales team diagnostic framework — interactive playbook for sales leaders to identify pipeline problems.", links: { linkedin: "https://www.linkedin.com/in/scoremoresales/", website: "https://scoremoresales.com/" } }, { id: 16, name: "Patrick Dang", niche: "Modern B2B Sales / Lead Gen", tier: "mid", location: "Reno, NV", skool: false, skoolNote: "No Skool.", why: "Started at Oracle, top performer year one. 130K+ YouTube. Trained 100K+ students across 150 countries. Young, tech-savvy, very open to partnerships. Content is practical and template-driven.", audience: "130K+ YouTube, LinkedIn, Instagram (8.6K), TikTok", revenue: "$500K–$2M", frameworks: "Cold Email Templates, LinkedIn Outreach System, B2B Sales Process, Lead Gen Blueprint, Discovery Call Framework, Sales Legacy course", playbook: "His cold email + LinkedIn outreach system as a step-by-step playbook with AI-generated templates.", links: { linkedin: "https://www.linkedin.com/in/patrickdangofficial", youtube: "https://www.youtube.com/@patrickdang", instagram: "https://www.instagram.com/patrickdangofficial/", website: "https://patrickdang.com/" } }, { id: 17, name: "Iain Swanston (Klozers)", niche: "B2B Sales Training / Sales Playbooks", tier: "accessible", location: "UK (remote-friendly)", skool: false, skoolNote: "No Skool.", why: "30+ years B2B sales. Runs Klozers — specialist B2B sales training. His company LITERALLY builds sales playbooks. The meta-alignment with Playbook OS is perfect.", audience: "Small YouTube, professional niche", revenue: "$500K–$1.5M", frameworks: "Sales Playbook system, B2B Sales Process Design, Sales Coaching, Key Account Management", playbook: "His playbook creation framework — meta-playbook that teaches companies to build their own, made interactive with AI.", links: { linkedin: "https://www.linkedin.com/in/iabordeaux/", website: "https://www.klozers.com/" } }, { id: 18, name: "Aaron Ross", niche: "Predictable Revenue / Outbound Systems", tier: "mid", location: "US", skool: false, skoolNote: "No Skool.", why: "Co-author of 'Predictable Revenue' (the 'Sales Bible of Silicon Valley'). Built the outbound framework at Salesforce. His framework literally changed how SaaS companies do outbound.", audience: "5.3K YouTube, strong LinkedIn, book authority", revenue: "$1–3M", frameworks: "Predictable Revenue framework, Cold Calling 2.0, Specialization model (SDR/AE split), Pipeline generation", playbook: "His Predictable Revenue framework — interactive playbook for SaaS founders to set up outbound teams.", links: { linkedin: "https://www.linkedin.com/in/aaronross/", website: "https://predictablerevenue.com/" } }, { id: 19, name: "Kristie K. Jones", niche: "SaaS Sales Realignment / Team Performance", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "20+ years sales leadership and executive coaching. Helps SaaS companies stop the panic and make strategic moves. Known for realigning underperforming sales orgs.", audience: "LinkedIn-focused, speaking circuit", revenue: "$300K–$800K", frameworks: "Sales team realignment, SaaS sales structure, Performance coaching, Quota attainment frameworks", playbook: "Her SaaS sales realignment framework — interactive diagnostic playbook for sales leaders.", links: { linkedin: "https://www.linkedin.com/in/kristiekjones/" } }, { id: 20, name: "Ashley Dees", niche: "Automotive Sales + EQ / Emotional Intelligence", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "17 years automotive sales, $50M+ closed. Coaches on emotional intelligence + AI + storytelling in sales. Unique EQ-driven angle. Active on LinkedIn, open to collabs.", audience: "Growing LinkedIn, niche following", revenue: "$200K–$500K", frameworks: "EQ-based selling, Storytelling in sales, AI-enhanced enablement, Authentic sales method", playbook: "Her EQ-based selling framework — interactive playbook teaching emotional cues and trust-building.", links: { linkedin: "https://www.linkedin.com/in/ashleydees/" } }, { id: 21, name: "Kevin Beales", niche: "Sales Coaching / Coaching Gap Research", tier: "accessible", location: "UK", skool: false, skoolNote: "No Skool.", why: "Founder & CEO of MySalesCoach. Runs 'State of Sales Coaching' survey. His data shows leaders THINK they coach but reps say they don't. Very meta and playbook-ready.", audience: "Professional following, survey authority", revenue: "$500K–$1.5M", frameworks: "Sales Coaching methodology, State of Sales Coaching data, Coaching effectiveness measurement, AI + expert coaching", playbook: "His coaching framework — interactive playbook for managers to implement structured coaching rhythms.", links: { linkedin: "https://www.linkedin.com/in/kevinbeales/", website: "https://www.mysalescoach.com/" } }, { id: 22, name: "Julio Viskovich", niche: "Social Selling / LinkedIn for B2B Teams", tier: "mid", location: "Vancouver, BC", skool: false, skoolNote: "No Skool.", why: "Forbes Top 30 Sales Influencer. Built global sales training at Hootsuite. Works with Fortune 500 (IBM, Mastercard). Strong credentials, still approachable.", audience: "LinkedIn + YouTube + podcast appearances", revenue: "$500K–$2M", frameworks: "Social Selling Training, Digital Transformation of B2B Sales, LinkedIn Executive Profile, Lead Gen through Social", playbook: "His social selling transformation framework — interactive playbook for B2B teams to adopt social selling.", links: { linkedin: "https://www.linkedin.com/in/julioviskovich/" } }, { id: 23, name: "Marcus Chan", niche: "Six-Figure B2B Sales / SMB to Enterprise", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "Founded Venli Consulting Group. Author of 'Six-Figure Sales Secrets.' Helps professionals master effective strategies and exceed quotas. Approachable tier.", audience: "LinkedIn-focused, growing brand", revenue: "$300K–$1M", frameworks: "Six-Figure Sales Secrets, Quota-crushing frameworks, Field-tested B2B strategies, SMB-to-Enterprise transition", playbook: "His Six-Figure Sales framework — interactive playbook walking reps through daily actions to hit 6-figures.", links: { linkedin: "https://www.linkedin.com/in/marcuschanmba/" } }, { id: 24, name: "Alex Goldfayn", niche: "Revenue Growth / 5-Minute Selling", tier: "mid", location: "US", skool: false, skoolNote: "No Skool.", why: "Author of '5-Minute Selling' and 'Selling Boldly.' His philosophy: growth from tiny daily actions. EXTREMELY playbook-friendly — his book IS a daily action system.", audience: "Small YouTube, strong book authority, speaking circuit", revenue: "$1–3M", frameworks: "5-Minute Selling (daily micro-actions), Revenue Growth Habit, Proactive Communication, Bold Selling", playbook: "His 5-Minute Selling system — literally a daily micro-action playbook. Built for Playbook OS from day one.", links: { linkedin: "https://www.linkedin.com/in/alexgoldfayn/", website: "https://goldfayn.com/" } }, { id: 25, name: "Will Barron", niche: "B2B Sales Simplification", tier: "mid", location: "UK", skool: false, skoolNote: "No Skool.", why: "Runs Salesman.com — 700K+ monthly podcast downloads. 600+ interviews with top sales experts. 2K+ students in Selling Made Simple Academy generating $992M+ in revenue. Anti-complexity approach.", audience: "100K+ YouTube, massive podcast, LinkedIn, Instagram", revenue: "$500K–$1.5M", frameworks: "Selling Made Simple, expert interview library, Sales School curriculum, B2B sales fundamentals", playbook: "His Sales School curriculum distilled into interactive playbooks — each core selling skill as its own module.", links: { linkedin: "https://www.linkedin.com/in/willbarron", x: "https://x.com/willbarron", youtube: "https://www.youtube.com/@Salabordon", website: "https://salesman.com/" } } ]; const tierConfig = { accessible: { bg: "#10b98122", border: "#10b981", text: "#34d399", label: "ACCESSIBLE" }, mid: { bg: "#3b82f622", border: "#3b82f6", text: "#60a5fa", label: "MID-TIER" } }; const platformIcons = { linkedin: { label: "LI", color: "#0a66c2" }, youtube: { label: "YT", color: "#ff0000" }, x: { label: "X", color: "#9ca3af" }, instagram: { label: "IG", color: "#e1306c" }, skool: { label: "SK", color: "#22c55e" }, website: { label: "WEB", color: "#f59e0b" }, website2: { label: "WEB2", color: "#f59e0b" }, courses: { label: "CRS", color: "#a78bfa" }, training: { label: "TRN", color: "#fb923c" }, teachable: { label: "TCH", color: "#a78bfa" } }; const LinkPill = ({ platform, url }) => { const p = platformIcons[platform] || { label: platform.toUpperCase().slice(0, 3), color: "#6b7280" }; return ( { e.currentTarget.style.background = p.color + "44"; }} onMouseLeave={e => { e.currentTarget.style.background = p.color + "22"; }} > {p.label} ); }; const Card = ({ expert, open, toggle }) => { const t = tierConfig[expert.tier]; return (
{expert.why}
{expert.frameworks}
{expert.playbook}
With verified social links. Click any card to expand, then click links to go direct.
Mor Assouline (FDTC, has Skool, SaaS sales coaching) and Art Sobczak (Smart Calling, Scottsdale AZ local, 40-year veteran) are the two strongest first-move targets. Both are framework-rich, in the right revenue range, and reachable. Start building their playbooks today.
v3 — Feb 2026 — With verified social links — Athio Playbook OS