import { useState } from "react"; const experts = [ { id: 1, name: "Mor Assouline", niche: "SaaS Sales Demo Coaching", tier: "accessible", location: "Fort Lauderdale, FL (AZ ties)", skool: true, skoolNote: "Has Skool profile + DTC University community", why: "Former 3X VP of Sales for SaaS startups. Founded FDTC (From Demo To Close). $3,995/yr coaching program. Trained reps at ZoomInfo, HubSpot, Zendesk, Dialpad. Featured on ShoutOut Arizona. His frameworks are hyper-specific and playbook-ready.", audience: "Strong LinkedIn, podcast (SaaS Talks), growing brand", revenue: "$300K–$800K", frameworks: "From Demo To Close system, Sales Cocktail swipe file, Discovery → Demo → Close framework, Unselling method, Buyer Persona + Buying Scenario", playbook: "His Demo-to-Close framework as an interactive playbook — AEs walk through discovery, demo structure, and follow-up with AI-assisted practice.", links: { linkedin: "https://www.linkedin.com/in/morassouline/", x: "https://x.com/mistamor", instagram: "https://www.instagram.com/fromdemotoclose/", skool: "https://www.skool.com/@mor-assouline-6342", website: "https://www.fdtcuniversity.com/" } }, { id: 2, name: "Alex Berman", niche: "Cold Email / B2B Lead Gen for Agencies", tier: "mid", location: "Remote / US", skool: false, skoolNote: "Recommends Skool on his tools page. Uses Teachable.", why: "Author of 'The Cold Email Manifesto.' 90K+ YouTube. Built and exited 5 SaaS companies. Runs Galadon mastermind. 14K+ clients served. His 3Cs method is simple, teachable, perfect for playbooks.", audience: "90K YouTube, strong LinkedIn", revenue: "$1–3M", frameworks: "3Cs Method (Compliment, Case Study, CTA), The Baking Method (year-long follow-up), 50 Cold Email Scripts, Email10K program", playbook: "His 3Cs cold email method + The Baking Method as an interactive outreach playbook with AI personalization.", links: { linkedin: "https://www.linkedin.com/in/alexanderberman", youtube: "https://www.youtube.com/@Alex_Berman", website: "https://alexberman.com/", teachable: "https://alexberman.teachable.com/" } }, { id: 3, name: "Chris Orlob", niche: "SaaS Sales Discovery / Enterprise Selling", tier: "mid", location: "US", skool: false, skoolNote: "No Skool. Runs pclub.io platform + Slack community.", why: "Former VP of Revenue at Gong ($200K to $200M+ ARR). Founded pclub.io. 11K+ sales professionals trained. Sells $25K masterclasses. Extremely framework-rich, data-backed.", audience: "100K+ LinkedIn, YouTube, TikTok, X", revenue: "$1–5M", frameworks: "Discovery Masterclass, SPICED framework, Creating Urgency system, Socratic Questioning Sequence, Closing Motion Strategies", playbook: "His data-backed discovery framework — interactive playbook showing reps exactly which questions to ask and when.", links: { linkedin: "https://www.linkedin.com/in/chrisorlob/", website: "https://www.pclub.io/" } }, { id: 4, name: "Nikki Rausch", niche: "Relationship-Based Sales / The Selling Staircase", tier: "accessible", location: "Pacific Northwest", skool: false, skoolNote: "No Skool. Runs Sales Maven Society membership.", why: "25+ years sales experience (Gates Foundation, HP, NASA). 'Sales Maven' brand. Her Selling Staircase is a clean 5-step framework PERFECT for playbook conversion. Anti-pushy, relationship-first. Very accessible.", audience: "LinkedIn, podcast (300+ episodes), Instagram (4.7K), email list", revenue: "$300K–$700K", frameworks: "The Selling Staircase (5 steps), Buying Signals, Closing the Sale, Expertise Questions, Permission-based selling", playbook: "Her Selling Staircase — each of the 5 steps becomes an interactive module with AI feedback.", links: { linkedin: "https://www.linkedin.com/in/nicolerausch/", instagram: "https://www.instagram.com/your_sales_maven/", website: "https://yoursalesmaven.com/" } }, { id: 5, name: "Josh Braun", niche: "Cold Outreach / Non-Pushy B2B Sales", tier: "mid", location: "New York", skool: false, skoolNote: "No Skool.", why: "'Badass B2B Growth Guide' — 6,400+ buyers. Strong LinkedIn. Teaches non-manipulative sales through micro-frameworks. Content is bite-sized and EXTREMELY framework-heavy. Literally made for Playbook OS.", audience: "150K+ LinkedIn, Inside Selling podcast, newsletter", revenue: "$500K–$1.5M", frameworks: "Badass B2B Growth Guide, Poke the Bear cold calling, Discovery Call Course, Objection flashcards, Tongue Tied, email templates", playbook: "Each micro-framework becomes a standalone micro-playbook — objection handling, cold email openers, discovery questions — with AI personalization.", links: { linkedin: "https://www.linkedin.com/in/josh-braun/", website: "https://joshbraun.com/", courses: "https://academy.joshbraun.com/" } }, { id: 6, name: "Mark Kosoglow", niche: "B2B Sales Leadership / Outbound Revival", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool. Runs Digital Sales Collective.", why: "Co-founder of Digital Sales Collective with Andrew Mewborn. Former VP Sales at Outreach. Teaches high-energy outbound sales and coaching. Masterclasses on prospecting, discovery, value-based selling.", audience: "Growing LinkedIn, DSC community", revenue: "$500K–$1.5M", frameworks: "Digital Sales Collective masterclasses, prospecting cadences, value-based selling, sales coaching frameworks", playbook: "His outbound prospecting system as a daily-action playbook with AI-generated messaging.", links: { linkedin: "https://www.linkedin.com/in/mkosoglow/" } }, { id: 7, name: "Kyle Asay", niche: "Enterprise Sales / Closing Complex Deals", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "VP of Sales who posts transparent sales leadership content on LinkedIn. Known for enterprise deal management, multi-threading, moving stuck deals. Very engaged, approachable.", audience: "~50K LinkedIn", revenue: "$200K–$500K (side coaching/content)", frameworks: "Enterprise deal management, multi-threading frameworks, pipeline management systems", playbook: "His enterprise deal management framework — interactive playbook with AI-assisted stakeholder mapping.", links: { linkedin: "https://www.linkedin.com/in/kyleasay/" } }, { id: 8, name: "Jeb Blount", niche: "Fanatical Prospecting / Sales EQ", tier: "mid", location: "Georgia", skool: false, skoolNote: "No Skool. Runs Sales Gravy platform + university.", why: "Author of 18 books including 'Fanatical Prospecting' (sales bible). Founded Sales Gravy. 360K+ weekly subscribers. #1 downloaded sales podcast. Very framework-rich.", audience: "YouTube, LinkedIn, X (@SalesGravy), Instagram, podcast", revenue: "$5M+ (Sales Gravy org)", frameworks: "Fanatical Prospecting, Sales EQ, Objections framework, 30-Day Rule, Golden Hours, Virtual Selling", playbook: "His 'Fanatical Prospecting' methodology — 30-day interactive challenge with daily actions and AI-tracked metrics.", links: { linkedin: "https://www.linkedin.com/in/jebblount/", x: "https://x.com/salesgravy", youtube: "https://www.youtube.com/@SalesGravy", website: "https://salesgravy.com/", website2: "https://jebblount.com/" } }, { id: 9, name: "Mike Weinberg", niche: "New Business Development / Sales Management", tier: "mid", location: "US", skool: false, skoolNote: "No Skool.", why: "Author of 'New Sales. Simplified.' Consultant, coach, speaker. Blunt, tell-it-like-it-is style. Specialty is NEW business development. Frameworks are very actionable.", audience: "Moderate YouTube, strong speaking circuit, LinkedIn", revenue: "$1–3M", frameworks: "New Sales Simplified framework, Sales Story Talking Points, Target Account Selection, New Business Attack Plan", playbook: "His 'New Business Attack Plan' — interactive playbook: build target list, craft sales story, execute outbound.", links: { linkedin: "https://www.linkedin.com/in/mikeweinberg/", website: "https://mikeweinberg.com/" } }, { id: 10, name: "Art Sobczak", niche: "Cold Calling / Inside Sales", tier: "accessible", location: "Scottsdale, AZ", skool: false, skoolNote: "No Skool.", why: "40+ year veteran of inside sales training. Wrote 'Smart Calling' (#1 Amazon sales book on day one). Lifetime Achievement Award from AAISP. 1700+ training programs delivered. His call frameworks are INSANELY structured and playbook-ready. SCOTTSDALE-BASED.", audience: "LinkedIn, YouTube, podcast, weekly newsletter, 100K+ email list", revenue: "$500K–$2M", frameworks: "Smart Calling method, Pre-Call Research / Social Engineering, Opening Statements, Objection Prevention, Complete call process", playbook: "His Smart Calling system — interactive call prep playbook: research prospects, build openings, practice with AI before real calls.", links: { linkedin: "https://www.linkedin.com/in/artsob", x: "https://x.com/ArtSobczak", website: "https://smartcalling.com/", training: "https://artsobczak.training/" } }, { id: 11, name: "Vouris (Kyle & team)", niche: "B2B Startup Sales Team Building", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "3K YouTube subs but hyper-focused on VC-backed B2B startups. 3-step program: Planning → Hiring → Training. Perfect for startups building sales teams from scratch.", audience: "~3K YouTube, LinkedIn", revenue: "$300K–$800K", frameworks: "3-Step Sales Team Build (Plan, Hire, Train), Sales Playbook Creation, Startup Sales Process Design", playbook: "Startup sales team building framework — interactive playbook for founders going from 0 to first 5 hires.", links: { linkedin: "https://www.linkedin.com/company/vouris/", youtube: "https://www.youtube.com/@Vouris", website: "https://www.vouris.com/" } }, { id: 12, name: "Robin Robins", niche: "IT/MSP Marketing & Sales", tier: "mid", location: "Nashville, TN", skool: false, skoolNote: "No Skool.", why: "Founder of Technology Marketing Toolkit. 20+ years coaching 10K+ IT business owners. SUPER niche = MSP/IT companies. Dominant in her vertical.", audience: "11K YouTube, dominant niche email list, events", revenue: "$5M+", frameworks: "Technology Marketing Toolkit, MSP Sales Blueprint, IT Lead Gen system, Done-for-you marketing campaigns", playbook: "Her MSP marketing toolkit — interactive playbook for IT company owners to launch lead gen campaigns.", links: { linkedin: "https://www.linkedin.com/in/robinrobins/", youtube: "https://www.youtube.com/@TechnologyMarketingToolkit", website: "https://www.technologymarketingtoolkit.com/" } }, { id: 13, name: "Natasha Vilaseca", niche: "LinkedIn Social Selling for B2B", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "Built her business through LinkedIn social selling. Teaches B2B professionals to dominate lead gen via LinkedIn. Tactical, framework-heavy. Very accessible.", audience: "Growing YouTube + LinkedIn", revenue: "$200K–$600K", frameworks: "LinkedIn Lead Gen System, Social Selling for B2B, Profile Optimization, Connection Campaigns, DM sequences", playbook: "Her LinkedIn lead gen system — step-by-step interactive playbook: optimize → target → connect → convert.", links: { linkedin: "https://www.linkedin.com/in/natashavilaseca/" } }, { id: 14, name: "Dave Lorenzo", niche: "Client Relationships / Cross-Selling", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "Coaching sales executives since 1996. Unique niche — growing EXISTING customer relationships (not cold outreach). YouTube + courses.", audience: "Small YouTube, strong niche following", revenue: "$300K–$800K", frameworks: "Cross-sell/upsell frameworks, Client Retention system, Referral Generation, Relationship Revenue", playbook: "His relationship revenue framework — interactive playbook for account managers to identify upsell opportunities.", links: { linkedin: "https://www.linkedin.com/in/davelorenzo/", website: "https://davelorenzo.com/" } }, { id: 15, name: "Lori Richardson", niche: "B2B Sales Growth / Women in Sales", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "'Score More Sales' brand. B2B Sales Growth Speaker, Trainer. Helps B2B company leaders solve sales team problems. Women in Sales advocate. Very approachable.", audience: "LinkedIn, YouTube", revenue: "$300K–$700K", frameworks: "Score More Sales methodology, Pipeline & People framework, Sales Team Problem-Solving, Women in Sales programs", playbook: "Her sales team diagnostic framework — interactive playbook for sales leaders to identify pipeline problems.", links: { linkedin: "https://www.linkedin.com/in/scoremoresales/", website: "https://scoremoresales.com/" } }, { id: 16, name: "Patrick Dang", niche: "Modern B2B Sales / Lead Gen", tier: "mid", location: "Reno, NV", skool: false, skoolNote: "No Skool.", why: "Started at Oracle, top performer year one. 130K+ YouTube. Trained 100K+ students across 150 countries. Young, tech-savvy, very open to partnerships. Content is practical and template-driven.", audience: "130K+ YouTube, LinkedIn, Instagram (8.6K), TikTok", revenue: "$500K–$2M", frameworks: "Cold Email Templates, LinkedIn Outreach System, B2B Sales Process, Lead Gen Blueprint, Discovery Call Framework, Sales Legacy course", playbook: "His cold email + LinkedIn outreach system as a step-by-step playbook with AI-generated templates.", links: { linkedin: "https://www.linkedin.com/in/patrickdangofficial", youtube: "https://www.youtube.com/@patrickdang", instagram: "https://www.instagram.com/patrickdangofficial/", website: "https://patrickdang.com/" } }, { id: 17, name: "Iain Swanston (Klozers)", niche: "B2B Sales Training / Sales Playbooks", tier: "accessible", location: "UK (remote-friendly)", skool: false, skoolNote: "No Skool.", why: "30+ years B2B sales. Runs Klozers — specialist B2B sales training. His company LITERALLY builds sales playbooks. The meta-alignment with Playbook OS is perfect.", audience: "Small YouTube, professional niche", revenue: "$500K–$1.5M", frameworks: "Sales Playbook system, B2B Sales Process Design, Sales Coaching, Key Account Management", playbook: "His playbook creation framework — meta-playbook that teaches companies to build their own, made interactive with AI.", links: { linkedin: "https://www.linkedin.com/in/iabordeaux/", website: "https://www.klozers.com/" } }, { id: 18, name: "Aaron Ross", niche: "Predictable Revenue / Outbound Systems", tier: "mid", location: "US", skool: false, skoolNote: "No Skool.", why: "Co-author of 'Predictable Revenue' (the 'Sales Bible of Silicon Valley'). Built the outbound framework at Salesforce. His framework literally changed how SaaS companies do outbound.", audience: "5.3K YouTube, strong LinkedIn, book authority", revenue: "$1–3M", frameworks: "Predictable Revenue framework, Cold Calling 2.0, Specialization model (SDR/AE split), Pipeline generation", playbook: "His Predictable Revenue framework — interactive playbook for SaaS founders to set up outbound teams.", links: { linkedin: "https://www.linkedin.com/in/aaronross/", website: "https://predictablerevenue.com/" } }, { id: 19, name: "Kristie K. Jones", niche: "SaaS Sales Realignment / Team Performance", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "20+ years sales leadership and executive coaching. Helps SaaS companies stop the panic and make strategic moves. Known for realigning underperforming sales orgs.", audience: "LinkedIn-focused, speaking circuit", revenue: "$300K–$800K", frameworks: "Sales team realignment, SaaS sales structure, Performance coaching, Quota attainment frameworks", playbook: "Her SaaS sales realignment framework — interactive diagnostic playbook for sales leaders.", links: { linkedin: "https://www.linkedin.com/in/kristiekjones/" } }, { id: 20, name: "Ashley Dees", niche: "Automotive Sales + EQ / Emotional Intelligence", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "17 years automotive sales, $50M+ closed. Coaches on emotional intelligence + AI + storytelling in sales. Unique EQ-driven angle. Active on LinkedIn, open to collabs.", audience: "Growing LinkedIn, niche following", revenue: "$200K–$500K", frameworks: "EQ-based selling, Storytelling in sales, AI-enhanced enablement, Authentic sales method", playbook: "Her EQ-based selling framework — interactive playbook teaching emotional cues and trust-building.", links: { linkedin: "https://www.linkedin.com/in/ashleydees/" } }, { id: 21, name: "Kevin Beales", niche: "Sales Coaching / Coaching Gap Research", tier: "accessible", location: "UK", skool: false, skoolNote: "No Skool.", why: "Founder & CEO of MySalesCoach. Runs 'State of Sales Coaching' survey. His data shows leaders THINK they coach but reps say they don't. Very meta and playbook-ready.", audience: "Professional following, survey authority", revenue: "$500K–$1.5M", frameworks: "Sales Coaching methodology, State of Sales Coaching data, Coaching effectiveness measurement, AI + expert coaching", playbook: "His coaching framework — interactive playbook for managers to implement structured coaching rhythms.", links: { linkedin: "https://www.linkedin.com/in/kevinbeales/", website: "https://www.mysalescoach.com/" } }, { id: 22, name: "Julio Viskovich", niche: "Social Selling / LinkedIn for B2B Teams", tier: "mid", location: "Vancouver, BC", skool: false, skoolNote: "No Skool.", why: "Forbes Top 30 Sales Influencer. Built global sales training at Hootsuite. Works with Fortune 500 (IBM, Mastercard). Strong credentials, still approachable.", audience: "LinkedIn + YouTube + podcast appearances", revenue: "$500K–$2M", frameworks: "Social Selling Training, Digital Transformation of B2B Sales, LinkedIn Executive Profile, Lead Gen through Social", playbook: "His social selling transformation framework — interactive playbook for B2B teams to adopt social selling.", links: { linkedin: "https://www.linkedin.com/in/julioviskovich/" } }, { id: 23, name: "Marcus Chan", niche: "Six-Figure B2B Sales / SMB to Enterprise", tier: "accessible", location: "US", skool: false, skoolNote: "No Skool.", why: "Founded Venli Consulting Group. Author of 'Six-Figure Sales Secrets.' Helps professionals master effective strategies and exceed quotas. Approachable tier.", audience: "LinkedIn-focused, growing brand", revenue: "$300K–$1M", frameworks: "Six-Figure Sales Secrets, Quota-crushing frameworks, Field-tested B2B strategies, SMB-to-Enterprise transition", playbook: "His Six-Figure Sales framework — interactive playbook walking reps through daily actions to hit 6-figures.", links: { linkedin: "https://www.linkedin.com/in/marcuschanmba/" } }, { id: 24, name: "Alex Goldfayn", niche: "Revenue Growth / 5-Minute Selling", tier: "mid", location: "US", skool: false, skoolNote: "No Skool.", why: "Author of '5-Minute Selling' and 'Selling Boldly.' His philosophy: growth from tiny daily actions. EXTREMELY playbook-friendly — his book IS a daily action system.", audience: "Small YouTube, strong book authority, speaking circuit", revenue: "$1–3M", frameworks: "5-Minute Selling (daily micro-actions), Revenue Growth Habit, Proactive Communication, Bold Selling", playbook: "His 5-Minute Selling system — literally a daily micro-action playbook. Built for Playbook OS from day one.", links: { linkedin: "https://www.linkedin.com/in/alexgoldfayn/", website: "https://goldfayn.com/" } }, { id: 25, name: "Will Barron", niche: "B2B Sales Simplification", tier: "mid", location: "UK", skool: false, skoolNote: "No Skool.", why: "Runs Salesman.com — 700K+ monthly podcast downloads. 600+ interviews with top sales experts. 2K+ students in Selling Made Simple Academy generating $992M+ in revenue. Anti-complexity approach.", audience: "100K+ YouTube, massive podcast, LinkedIn, Instagram", revenue: "$500K–$1.5M", frameworks: "Selling Made Simple, expert interview library, Sales School curriculum, B2B sales fundamentals", playbook: "His Sales School curriculum distilled into interactive playbooks — each core selling skill as its own module.", links: { linkedin: "https://www.linkedin.com/in/willbarron", x: "https://x.com/willbarron", youtube: "https://www.youtube.com/@Salabordon", website: "https://salesman.com/" } } ]; const tierConfig = { accessible: { bg: "#10b98122", border: "#10b981", text: "#34d399", label: "ACCESSIBLE" }, mid: { bg: "#3b82f622", border: "#3b82f6", text: "#60a5fa", label: "MID-TIER" } }; const platformIcons = { linkedin: { label: "LI", color: "#0a66c2" }, youtube: { label: "YT", color: "#ff0000" }, x: { label: "X", color: "#9ca3af" }, instagram: { label: "IG", color: "#e1306c" }, skool: { label: "SK", color: "#22c55e" }, website: { label: "WEB", color: "#f59e0b" }, website2: { label: "WEB2", color: "#f59e0b" }, courses: { label: "CRS", color: "#a78bfa" }, training: { label: "TRN", color: "#fb923c" }, teachable: { label: "TCH", color: "#a78bfa" } }; const LinkPill = ({ platform, url }) => { const p = platformIcons[platform] || { label: platform.toUpperCase().slice(0, 3), color: "#6b7280" }; return ( { e.currentTarget.style.background = p.color + "44"; }} onMouseLeave={e => { e.currentTarget.style.background = p.color + "22"; }} > {p.label} ); }; const Card = ({ expert, open, toggle }) => { const t = tierConfig[expert.tier]; return (
{open && (
{/* Social Links Row */}
{Object.entries(expert.links).map(([platform, url]) => ( ))}
Why Target

{expert.why}

{[ { l: "Audience", v: expert.audience }, { l: "Est. Revenue", v: expert.revenue }, { l: "Location", v: expert.location }, { l: "Skool", v: expert.skoolNote, h: expert.skool } ].map((item, i) => (
{item.l}
{item.v}
))}
Frameworks (Playbook Targets)

{expert.frameworks}

Playbook OS Angle

{expert.playbook}

)}
); }; export default function ExpertList() { const [openId, setOpenId] = useState(null); const [filter, setFilter] = useState("all"); const [search, setSearch] = useState(""); const filtered = experts .filter(e => filter === "all" || (filter === "skool" ? e.skool : e.tier === filter)) .filter(e => search === "" || e.name.toLowerCase().includes(search.toLowerCase()) || e.niche.toLowerCase().includes(search.toLowerCase()) || e.location.toLowerCase().includes(search.toLowerCase()) ); const accessibleCount = experts.filter(e => e.tier === "accessible").length; const midCount = experts.filter(e => e.tier === "mid").length; const skoolCount = experts.filter(e => e.skool).length; const azCount = experts.filter(e => e.location.toLowerCase().includes("az") || e.location.toLowerCase().includes("scottsdale")).length; return (

Athio Playbook OS — 25 Expert Targets v3

With verified social links. Click any card to expand, then click links to go direct.

{[ { l: "Accessible", c: accessibleCount, cl: "#34d399" }, { l: "Mid-Tier", c: midCount, cl: "#60a5fa" }, { l: "On Skool", c: skoolCount, cl: "#4ade80" }, { l: "In AZ", c: azCount, cl: "#fb923c" } ].map((s, i) => (
{s.c}
{s.l}
))}
{[ { k: "all", l: "All 25" }, { k: "accessible", l: "Accessible" }, { k: "mid", l: "Mid-Tier" }, { k: "skool", l: "Skool" } ].map(f => ( ))} setSearch(e.target.value)} style={{ flex: 1, minWidth: 140, padding: "5px 10px", borderRadius: 6, border: "1px solid #1f2937", background: "#111827", color: "#d1d5db", fontSize: 11, fontFamily: "'JetBrains Mono', monospace", outline: "none" }} />
Priority First Moves

Mor Assouline (FDTC, has Skool, SaaS sales coaching) and Art Sobczak (Smart Calling, Scottsdale AZ local, 40-year veteran) are the two strongest first-move targets. Both are framework-rich, in the right revenue range, and reachable. Start building their playbooks today.

{filtered.map(e => ( setOpenId(openId === e.id ? null : e.id)} /> ))}

v3 — Feb 2026 — With verified social links — Athio Playbook OS

); }