Week-Over-Week Execution: Jan 14 → Jan 21, 2026

Completed Items

Critical Blockers

New Actions

Jan 22-23

Critical Deadline

📊 Live Reconciled Dashboard

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✅ Completed from 1/14 Meeting

3 Items Shipped

Bridger resources extracted + submitted (Derek, Jan 16-20) — Pulled from book and sent via Slack ~week ago. Complete.
Bridger frameworks submitted via Slack (Derek, Jan 16-20) — Delivered successfully. Derek confirmed submission.
CRM decision made (Derek/Will/Jason, Jan 17) — Airtable vs Notion debate resolved. Direction chosen, not revisited in Jan 21 call.

🔴 Critical Path Blockers

2 Items Rolled Forward

Athio funnel 100% functional/dirty → MISSED 48hr sprint (Derek, Target: Jan 22-23) — Critical path blocker. Missed Jan 16 sprint due to hosting issues. Pivoting to minimum viable: Calendly or email capture. Build additional features after baseline ships.
Athio funnel hosting resolution (Derek/Will/Sumit, Target: Jan 22) — Actively blocking funnel completion. WhatsApp coordination thread started with team to resolve infrastructure issues.

⚠️ Updated Status from 1/14

2 Items Progressing

Bridger frameworks follow-up (Derek, Target: Jan 21) — No response after submission. Derek catching up today, ran into Bridger in person and addressed distance/communication gap.
Slack coordination review (Derek/Jason, Ongoing) — Tracking coordination quality. Current status: "1 drop so far - create solution at 3 drops"

🆕 New from 1/21 Meeting

6 New Action Items

Derek created Calendly link → LIVE (Derek, Completed Jan 21) — Discovery call infrastructure now operational: calendly.com/derek-athio/discoverycall
Athio site minimum viable live (Derek/Will, Target: Jan 22-23) — Calendly or email capture baseline. Build as we go after minimum ships.
Brad Tiger Quest work → PAUSED (Derek, Resume: TBD) — Strategic decision: pause until Athio closes. Finish Athio first.
Brad new landing page → PAUSED (Derek, Resume: TBD) — Refresh paused. Will remove Big Marv positioning and refocus on proven ICP once Tiger Quest work resumes.
Samuel scope alignment call (Will, Target: This week) — Need to address scope creep. Samuel treating project as full startup. Will to set clear boundaries and expectations.
JV pipeline seeding (Will, Ongoing) — Not committing yet. Scheduling calls, planting seeds for future opportunities.

Strategic Synthesis

The Critical Path

All roads lead through Athio funnel completion. The hosting blocker from Jan 14 is still the critical constraint, now resolved into a minimum viable approach: get Calendly or email capture live by Jan 22-23, then iterate.

What Changed Week-Over-Week

Derek shipped foundational work: Bridger resources extracted and submitted, frameworks delivered via Slack
CRM decision made: No longer debating Airtable vs Notion - direction chosen and executed
Strategic pause on Brad work: Tiger Quest and landing page refresh deliberately paused until Athio proves out
Calendly went live: Discovery call infrastructure now operational as minimum viable capture mechanism
Scope management emerging: Will addressing Samuel expectations + JV pipeline seeding without commitment

The Forcing Function

Jan 22-23 is the hard deadline for Athio minimum viable. Not "100% functional/dirty" anymore - that missed the 48-hour sprint. Now it's "Calendly or email capture live" with everything else built incrementally after baseline ships.

Coordination Quality

Tracking Slack drops: "1 drop so far - create solution at 3 drops". System creates accountability without blame. Bridger follow-up addressed in person after submission went unanswered. Derek catching up on coordination gaps.

What Ships Next

Immediate (48 hours): Athio hosting resolution + minimum viable site live
This week: Samuel scope alignment call + ongoing JV pipeline development
After Athio closes: Resume Brad Tiger Quest work + landing page refresh

⏰ The 48-Hour Forcing Function

What ships by Jan 22-23 or gets killed. No "almost done" allowed.

Athio hosting resolution (Derek/Will/Sumit, Deadline: Jan 22) — Infrastructure operational, WhatsApp thread resolved, technical blockers cleared. Proves foundation is solid. Unlocks: Calendly/email capture baseline deployment.
Athio minimum viable live (Derek/Will, Deadline: Jan 22-23) — Calendly embedded OR email capture functional, site accessible, first test submission confirmed. Proves: Can capture leads immediately. Unlocks: Pipeline generation, incremental feature development, validated foundation to build on.

Everything else waits. Brad work waits. Landing page refresh waits. Full feature set waits. Get baseline live. Then iterate.

Week-Over-Week Execution Tracking